An Insight Into the World of an Instagram Influencer: Bhawna Mehta

Note: The interview is part of our series on: 'Top Influencers' as part of a build-up to: 'Youth Leadership Conference 10.0'. You can find out more about the conference here.

What led you to start your page on Instagram and what is it about?

I was suffering from anxiety issues during the third year of my college due to a medical problem and lost all the confidence. It was then one of my closest friends suggested me to start a page and follow my passion for food. I started this page by the name of “_adatewithfood_” and solely dedicated it to food for about 1.5 years then after getting a lot of DMs about my lifestyle, makeup and attire, I expanded it to lifestyle as well and changed the name to “_adatewithlife_”

How would you distinguish the term blogger from an Influencer? 

Well, people often get confused between the two terms. Blogger is a person who writes blogs usually on a website. Whereas, an Influencer is a person who influences people online through pictures and videos. 
Bloggers can be Influencers if their blogs are influentially strong but an Influencer cannot be a blogger without a blog.

Is it financially sustainable to be an influencer today?

Though it may seem like an easy job to do, Influencing isn't an easy taken. It surely isn’t a walk on the cake to support yourself financially.

As they say, you do what you love and everything comes along. For people who truly love what they do, there are many opportunities to grab and a whole horizon to expand and grow. For Influencers who truly work on their content, there is much that the industry offers.

It's hard for sure, but it surely is worth every bit. As Joker once said," If you're good at something, Never do it for free".

What do you think influences consumer behaviour?

People are always following what is trending. It’s more about what people see matters rather than word of mouth now being an Influencer frequently I get questions about the lipstick shades and clothes that I wear or the restaurants I eat at or recommendations about the same. So I can say that Social media plays a crucial role in influencing consumer behaviour.

Your opinion on Instagram contemplating removing likes option for posts?

I'm somewhere in between about the decision. One on hand, removing likes is truly going to take away the pressure and stigma that goes around creating content just for the sake of engagement and numbers to building a platform where people truly value quality and have the ability to showcase their art and Talent.

On the other hand, I feel  It might also take away the spirit of healthy competition and the ability for Influencers to evaluate their performance and enhance their skills.

Though as they say, Change is always a welcoming step. So, I'm hoping for the best.

What is your idea of success or your mantra in life? 

Believe in yourself and don’t let people decide who you are. Work for what makes you happy first and everything will fall in place. 

Do what makes you happy. Regardless of what you have to go through to achieve it.because what matters at the end is how satisfied you are with what you do. Don't forget to be responsible for yourself and also for the people around you. 

Bhawana Mehta

I was born in a Punjabi family and I have been brought up in Delhi. I am currently pursuing MBA from Bharat Vidyapeeth University and a BBA graduate. Since I was a child I used to watch TLC and make a list of food that I want to try, well that explains my love for exploration and obviously Food!

An Insight Into the World of an Instagram Influencer: Bhawna Mehta An Insight Into the World of an Instagram Influencer: Bhawna Mehta Reviewed by EMN on November 10, 2019 Rating: 5

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* The views expressed in the above article are of the writer and not Eat My News.
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