"The Idea of Sucess Always Lies Within Us" - Anikait Luthra


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1. Tell us about your background and journey.

My name is Anikait Luthra and I am a college student pursuing my bachelor's in Hotel Management. A part-time French teacher and a Food Influencer. And by the way, I come from a business background, so there is nothing that I was spoon feed.


2. What led you to start your page on Instagram and what is it about?

Actually, I attended a seminar conducted by our college, about the option and opportunities that we can pursue with our career part-time. And I was a foodie then so it just made me more curious about food blogging.

Then 2 years back, I started my Instagram page named 'mr_craver'. 


3. What does your typical day look like? 

It will be like waking up and going on a walk with Noddy (my pet). Then it continues with getting freshen up and earlier it used to be a college day but now, I am more focusing on my page.


4. Is there a dish you particularly associate yourself with? 

I love food and choosing one over others is just to difficult for me. But still, that one particular dish could be a mango kalakand tart. 

That is the fusion of tradition kalakand with a twist of mango (king of fruits) and a western turn of the tart. I know that is too many different ingredients but that is what I want in my life, a bit of everything.


5. What do you think influences consumer behavior?

Many aspects influence the consumer's behaviors like the social circle, alternative products, multiple usages of products, and many more.


6. What is your idea of success or your mantra in life?

The idea of Sucess always lies within us, follow your heart, and never compromise with quality. Something that doesn't live up to your expectations and didn't convince you enough then how your audience going to like it.


7. How can someone become a successful social media blogger?

One needs to be corporative and should interact with other bloggers. You must know everything about what you are blogging about. Research work and knowledge play a crucial role in attaining success.

- Anikait Luthra
(IG: mr_craver)

- Interviewed By: Anurag Jaiswal