Insights on Instagram by an Influencer: Santika Sarkar


What led you to start your page on Instagram and what is it about?
It started out as a simple personal Instagram account to connect with friends but slowly and steadily people started noticing my post and eventually it turned to what you see today.  
My page is about my thoughts & feeling which I try to express through my Instagram gallery & a little bit of product review as well. 

How would you distinguish the term blogger from an influencer?
A blogger expresses themselves through creative writing, but an influencer express themselves through photos, videos and connecting to people & another one thing is a blogger should have a blog/website. But an influencer expresses themselves on social media platforms only. 

Is it financially sustainable to be an influencer today?
Ans. It depends on what you're choosing. Just because I'm not a full-time influencer so for me it’s No, it's not financially sustainable to be an influencer. I have to grow more for that. But yes there are many influencers with a lot of works like many campaigns, events and collaborations. So obviously for them, it's an absolutely financially sustainable career choice. 

What do you think influences consumer behaviour?
Ans. Consumer's buyer behaviour is influenced by four major factors: Cultural, Social, Personal and Psychological. These factors cause consumers to develop product and brand preferences.
Influencers put a lot of time and effort into cultivating and maintaining a relationship with their audience. Therefore followers are more likely to trust what their favourite influencers say about a brand.

Your opinion on Instagram contemplating removing likes option for posts.
If Instagram removes this then it would affect the influencers because it's through influencers a brand exposes its product to people. So likes to play a major role to assess outreach. 

What is your idea of success or your mantra in life?
Ans. Success does not come easy. If life throws you a challenge, fight back hard. You might fail numerous times to achieve your ambition. But never let failure be an end as there is always light at the end of every tunnel. 
Big journeys begin with the small steps & lastly, I'm a karma believer. Karma has no menu, you get served what you deserve.

Firstly I am a final year b.pharm student. A dog lover - Passionate about photo-shoots, A people-friendly person & Food Lover. I love to sing but unfortunately, l can't dance. A career-oriented girl with a lot of dreams and a Social Media Influencer.

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