Just Start and Everything Else Will Follow - Ayush Shukla

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1. Tell us about your background and journey. 

I am from Bhopal Madhya Pradesh and my father is a doctor. I spent most of my childhood in a city called Talcher which is in Odisha and there I just had one goal which is to study and go to to a good university, I scored 97% B4 and topped my district post which I ended up in College of  Vocational Studies University of Delhi as economics honors student and since then I have been into all type of activities from society to content creation, internships, marketing and all that.


2. When did you first decide that you wanted to create content and how did you start?

So I had this back in my mind, I realized this later that I always wanted to impact people's lives and that I wanted to at the forefront of everything. So, back in the second year of college is when I decided to start a podcast. My first podcast was back in  June July 2019 and since then I've been doing content creation.


3. Is vlogging and YouTube content creation a financially sustainable career?

Of course, it's 2020. this question would have been valid if you lived in 2015 maybe but now YouTube is a full-on financially stable career. People earn millions from brand deals. Even if you have decent subscribers, YouTube pay will help you sustain. 


4. Who is your favorite creator and why?

The content I primarily put out is around my life. I read a lot of books and documentaries and I have been to 5 international countries.  I have a lot of experience, I have met a lot of people and all this gives you a lot of perspectives in life. I take inspiration from all of them and put out content.


5. What does your typical day look like?

During the lockdown days, it's been pretty hectic. I wake up and meditate for 30 minutes, then  I work out and have my breakfast. Post freshening up  I work for my clients and then I work on upskilling myself. At night, I script and shoot. I try to make a schedule in the morning and then and stick to it.


6. Which is your favorite book and why?

My favorite book right now is Deep Work because it impacted me a lot. I have been suffering from a lack of focus and discipline and that book teaches you how to develop the same. I would recommend this book to anybody.


7. What piece of advice would you like to give to future and aspiring creators?


JUST START, I think this is the only thing that I need to tell aspiring creators.  Don't think about other people and other people's opinions. Don't think about cameras and other distractions. Just start and everything else will follow.




Interviewed by - Manav Malik

Edited by - Vayun Sahni

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