Stay Motivated And Encouraged - Jasmine Jose


Find inspiration in everything around you. This is a creative process that needs to flow through you. Be open to criticisms and suggestions. Most importantly, always enjoy yourself creating content


1. Tell us about your background and journey.

Professionally I am an accountant but my passion for food and food photography has helped me create my career as a content creator. I started my food blogging journey in 2016 as a creative outlet outside of my corporate job. 

I realized I loved talking, clicking, and sharing food stories with my foodie community. A year and half into food blogging I got my first food photography client and I haven't looked back ever since then. 


2. When did you first decide that you wanted to create content and how did you start?


Well, I really did not plan on becoming a content creator. Like I said, this was purely out of my love for food. I would say I accidentally created a career out of this and I am so grateful for all the opportunities I have received. 

Since the beginning, I was sure about posting clear and well lit pictures. This is something that I believe in - pictures speak a hundred words. I always worked towards creating clear, bright pictures of food. I made sure to capture all the beauty of the dish that is in front of me.


3. Is vlogging and Instagram content creation a financially sustainable career?


TOTALLY! Especially, right now. Brands have realized the importance of social media marketing and content creators. Brands love working with content creators that can tell the brand story in a fun & creative manner to their followers. 

I do not see this practice end anytime soon. As a content creator, I strive in bringing quality content
consistently. This has helped me bag clients and collaborations.


4. Who is your favorite creator and why?


I do have a few favorites - Karl Taylor, Naina Gahlout, Maria Goldman & Aimee Twigger. I love their way of story telling through light, shadows and color. Their food photography techniques and styling are very engaging and inspirational. 

I had the opportunity of attending a session with Karl Taylor and Aimee Twigger during a food photography summit. Listening to their photography tricks, styling hacks was such an enriching experience.


5. How and where do you find inspiration to churn out content?


I find inspiration from my surroundings. Sometimes it is certain colors that inspire me, sometimes it is certain individuals that inspire me, and sometimes it is from certain stories. In the internet, I find a lot of inspiration from Pinterest.


6. What does your typical day look like?


I start my day at 6:30 in the morning. My typical day involves photography sessions for restaurants, client meetings, restaurant review sessions & editing works. Otherwise, I binge on my favorite sitcoms and watch movies.


7. Which is your favorite book and why?


Kite Runner written by Khaled Hosseini would be one of my favorite books. It is the only book that has made me cry. I love Khaled Hosseini's style of story telling - very real, simple, and involves a lot of emotions. 


8. What piece of advice would you like to give to future and aspiring creators?

I would say being consistent is the biggest step towards creating a career in this field. Motivate and encourage yourself in learning new styles of content creation. Find inspiration in everything around you. This is a creative process that needs to flow through you. Be open to criticisms and suggestions. Most importantly, always enjoy yourself creating content.

Jasmine Jose, Blogger
- Interviewed by Shilpy Sharan

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