Do What You Love and Do Lots of It Because It Can Get You a Long Way - Ishani Mitra

Ishani Mitra

Hard work is always appreciated even if it doesn't get appreciated at the start. Sometimes it's a slow process, sometimes it's fast. Don't get disheartened, keep creating! 

1. Tell us about your background and journey. 

I've done my bachelors in Interior Design, also worked in the same field for about 6 months until lockdown took place. While working in the field, I started posting makeup videos on my Instagram channel which got a great response and during the lockdown, I focused on my videos quite a lot. I had no plans or rather I never knew this could even become a career for me but as I kept making videos, I realized on the way that this is exactly what I was meant to do from the beginning. 

2. When did you first decide that you wanted to create content and how did you start?

Never decided on creating content as such. I posted easy to do makeup videos because I have a strong and undying love for makeup. I got a great response from my audience which also kept growing and soon, we'll become a family of 100k. As far as journey is concerned, I used to work as an interior designer but I had some issues and it wasn't working out which put me in a state of sadness I can not even begin to fathom now. But if that had worked out for me, I wouldn't be here doing what I love which just proves that everything happens for a reason even though you might not be able to figure it out at that particular moment. Patience is key. 

3. Who is your favorite creator and why? 

 I have a lot of favorite creators- @itsbybrandon @daniellemarcan @hamelpatel 

4. How and where do you find inspiration to churn out content?  

I don't go out looking for inspiration, every time I'm on any social media platform or even just the internet, if there is something that intrigues me or catches my eye, I save it instantly and either recreate it or take inspiration and change 5 things about that particular look to make it my own look. There are also times when I get ideas in my dreams and I wake up, draw them out on my phone and go back to sleep!

5. What is your idea of success or your mantra in life?  

My idea of success is being able to have a career doing what you love. If you're doing what you love, you'll always want to keep getting better and that thrive for becoming the best version of yourself at what you do is what will make you a successful person. My mantra is- Do what you love and do lots of it because it can get you a long way. 

6. Which is your favorite book and why?

I love Ikigai. As I said, there was a point in my life when interiors wasn't working out for me and considering I had done my bachelors in that field, I had forced myself to believe that I should be following that path. Since that wasn't working out for me, I used to be very low, when I started reading this book Ikigai  it changed my perspective on life in a million ways. 

7. What piece of advice would you like to give to future and aspiring creators?    

 I would like to tell all my budding creators/bloggers/influencers out there that they shouldn't doubt themselves, don't second guess yourself, just put yourself out there. Don't be afraid, what's the worse that can happen? Make yourself mentally strong because this field requires it. Hard work is always appreciated even if it doesn't get appreciated at the start. Sometimes it's a slow process, sometimes it's fast. Don't get disheartened, keep creating! 

Instagram ID - @ishanimitra
Ishani Mitra

Content Creator 

Interviewed By - Hari Chandanaa Kistipati 

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