The colours you choose for your brand endorsement can change the games for you. See the article for the effect of each colour.
Our lives are so full of colours and imagining a world without colours would be as good as imagining a world without oxygen to breathe. They play a huge role in our lives. In the modern world of competition and ideas flowing from everywhere, new brands and spectacular enterprises are coming up real fast. One needs to keep their game up to make a mark and colours could help you do that most effectively.
Some facts about colour branding:
42% of people claim blue as their favourite colour.
95% of the top 100 brands only use one or two colours as an attempt to maintain consistency and simplicity.
Studies have found that a product’s colour influences 60 to 80% of a customer’s purchasing decision.
93% of shoppers consider visual appearance over all other factors while shopping.
How remarkably we remember the blue of the Facebook logo or the yellow of McDonald’s arch. We might not remember the name of the brand but we certainly tend to remember the logos and their colours more fairly. Let’s see how using different colours, you can easily instil your brand's message and moto in your target audience's mind:
1. Red: The red colour is one of the most attention-grabbing colours. It involves energy, sensuality, excitement and passion as it often increases the heart rate and makes you breathe faster. If your brand has anything to do with these emotions, red is your colour. Cosmetics, food, apparel brands make good use of red.
2. Blue: Choosing blue as your brand colour can make your brand appear trustworthy, confident, stable and secure to your consumers. Notably, blue enjoys the widest fan base among most of the colours. Blue colour has a calming That’s why banking and social media use a lot of blues in their layout.
3. Green: Green can effectively invoke the feeling of wealth, health, nature, serenity, and liveliness in your consumers. Different shades of green can be used differently. While lighter shades appear more lively and full of knowledge, darker shades can show prestige and safety. Green is a popular choice for health brands, natural product manufacturers, stationery, and cosmetics producers.
4. Yellow: Yellow is the universal colour for the sun which signifies life, positivity, and hope. It’s a happy colour and if your brand aims at providing any of these along with the feeling of energy, you can surely opt for yellow. The yellow colour is usually prioritised by the eyes and thus can help you attract more attention to your brand. Food chains, event managing companies, hospitality, and the creative sector can use yellow to make a mark.
5. Black: Black is the colour of sophistication, mystery, and class. It usually expels the aura of luxury, trust, power, and finesse. It goes well with luxurious products and anything that is associated with elegance and timelessness. Automobiles, jewellery, watches, electronics, and fashion brands make ample use of this colour to instantly generate the feeling of extraordinary craftsmanship in anything they sell.
6. White: Peace, serenity, purity, and longevity are some of the aspects that white emboldens. It can be used to denote the presence of trust and harmony. These aspects make it ideal for baby products, sanitary products, and food-based on milk and the like.
7. Purple: Purple can be seen as the colour of luxury and creativity. In the case of purple, the choice of hues and shades can be of vital importance and can make or destroy your game. The colour of artists, purple's lighter shades can look calm and whimsical, it’s darker shades can make you appear luxurious and elegant. It’s also associated with spirituality and can add a mysterious magical effect to your branding.
These are the most basic colours that can be used by the brands. A variety of colours can be used to express yourself and your brand. The choice and effect can vary with the culture, gender, age, and individual experiences but the basic effect of colours tend to be consistent. Colours can convey a lot of emotions and invoke different feelings from the audience. Use them wisely according to what your product is and what you want to derive from it.
An extra tip: While designing a company’s logo, do note what colour combinations they have used and those combinations can also be reflected on your resume!
Written By - Khushi Prajapati
Edited By - Kashish Chadha
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