They are eager to
outdo their competitors as well as their own previous launches. All they seek
is customer satisfaction for their overwhelming products and services.
But, what’s better
than servicing clientele remotely?
What’s better than
giving clients a surreal make-up experience without actually having to use
products on them?
The concept of
augmented reality for the beauty industry is sure to attract the new bee’s
wanting to experiment with looks out of their comfort zone.
The power of
digitally transforming a face into the desired look is not something that
researchers have been keenly following up on, but the revelation of using Artificial
Intelligence and employing augmented reality has ever since doubled the demand,
contributing to the outburst of new apps as well as older companies switching
to the online mode for operations.
Goal of
augmented reality in the beauty sector
Providing an
immersive, surreal yet realistic experience of personalized customer experience
is at the top of the list.
The Virtual-try on of
make-up and smart mirrors allows you to discover, try and choose from myriad
options. The technology enables you to choose the products that best match your
need.
They also keep in
mind the basic principles of data breaching and are protecting you at all
costs. No images or data is passed onto any third parties. Your data and
personalized information solely belong with the website running the
augmentation.
How does it help
the customers?
Imagine having to
commute to a make-up store, wait for the assistant to spot you and after citing
your needs, you again have to wait until the perceived right products are
spotted. Once you try it on, it doesn’t feel as good and now you ask for a
remotely darker/lighter shade which again would take a good 10-15 minutes, with
absolutely no guarantee of it appealing to you.
Living in a
generation with lightening speed technology and an even faster interminable
race of life, this entire exercise of hunting for the right product seems
futile.
Instead, a customer
could simply log on to an augmented artificial intelligent webpage of a
company, share his or her facial appearance by way of their mobile cameras and
try on any shade of lipstick/blush/eyeshadow/hair-dye etc.
This way an incessant
wait for an assistant or a delay can be easily avoided. You can get everything
and anything you’re looking for with a click of a button.
Apart from the ease
of operation, the entire online mode enables you to try every single colour
before having to settle on anything. The hassle of apply & remove is
entirely eliminated thereby cutting your skin some slack.
You can try on as
many options and not have to half-heartedly settle on an option simply because
you’re tired of the application and removal process.
One of the biggest
challenges faced is of matching your skin tone with appropriate make-up. But,
instead of an offline mode where finding just the right concealer may be a
herculean task, the technology caters to all skin tones and shows a look from
every angle in real time.
Now finding the right
shade of concealer or compact requires just a touch of a button instead of
blots of product on your face and hands!
As for hair, the
technology is indeed a boon. Often the customer doesn’t really know what he/she
is getting into until the entire hair-dye is complete.
You sure don’t want
to have to regret your decision!
The technology
simplifies these decisions by offering you a clear image of how the hairstyle
or hair colour may look on completion. You can even experiment with different
hues on the virtual mode before deciding what suits you best, be it a funky
blue, a bold-red or simply a blonde-brown Ombre.
“Offline stores are becoming redundant,
Augmented reality is in abundant,
An easy mode to add all shades and colour,
Life’s only getting brighter, not duller.”
Written By - Tushna
Choksey
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