Picture credits: scmp
Prince George may be next in line after his father Prince William to rule the British monarchy, but when it comes to Princess Charlotte has an elegant and sharp influence. She is the one who has all the selling power.
Princess Charlotte has quickly become one of the most popular royal family members. And on closer inspection, it looks like she actually is popular in more ways than one.
The six-year-old is not only adored by the public for her adorable antics but also admired as a style icon. She reportedly has a huge influence on the British economy. She is not just a mere or an ordinary six-year-old.
This is purely due to her natural ability to drive sales of the adorable dresses, cardigans, coats, colored tights, and cute little shoes she is popularly known to be decked in. This phenomenon has been popularly referred to as the "Princess Charlotte effect" or "Charlotte effect".
Popular site Brand Finance has estimated that she will be worth more than 3 billion pounds to the British economy throughout her lifetime. In July of 2018, Reader's Digest valued her at 5 billion US dollars or 3.8 billion pounds.
At just the mere age of six, Princess Charlotte is already becoming a fashion icon, whose clothing items result in infamous fashion trends. Everyones looks up to the princess for style statements and fashion trends.
A recent study also reported that Princess Charlotte’s impact on the economy was worth over 1 billion pounds more than her older brother, Prince George’s. According to this study, Prince George’s worth was estimated approximately at 2.1 billion pounds while his younger sister was estimated at a whopping 3.26 billion pounds.
Although, there is no fault of Prince George’s in this discrepancy because the boys' fashion market is way smaller and limited as compared to that of the girls.
Everything that her mother, Duchess of Cambridge, Kate Middleton buys and wears herself is instantly swept off the store shelves immediately after their public appearance or the release of any official pictures on the official Instagram account of the British royal family.
Everything that her mother, Duchess of Cambridge, Kate Middleton buys and wears herself is instantly swept off the store shelves immediately after their public appearance or the release of any official pictures on the official Instagram account of the British royal family.
This is known as "The Kate Effect,". That’s absolutely right, that there’s also a Kate Middleton effect, in place. Her aunt, the famous Hollywood Actress Meghan Markle who is best known for her show “Suits” also has an effect named after her, popularly known as the “Meghan Markle effect”.
Charlotte is no longer left behind as she also has an effect named after as the things she wears are instantly snapped up in stores.
With this, the little princess is the latest and the youngest royal to become a fashion icon.
With this, the little princess is the latest and the youngest royal to become a fashion icon.
Childrenswear brands like Pepa & Co., H&M, and My1styears.com have experienced massive online traffic surges and increased international interest all due to the Charlotte effect.
When the Duchess of Cambridge, Kate Middleton, and Duke of Cambridge Prince William, shared an unreleased photograph of their daughter to celebrate her recent birthday.
Princess Charlotte was dressed up in an exquisite floral print dress with puff sleeves by children's designer Rachel Riley. The outfit was priced at 82 US dollars and was quickly sold out. The designer added that the dress got completely sold out within the first 12 hours.
This resulted in it making it the fastest-selling clothing piece in the brand's history. The halo effect has left the brand planning an eCommerce site that will especially ship their items to the United Kingdom, other parts of Europe, and the United States.
A recent poll stated that 1 in every 5 parents considers the princess as a style icon for their own children. These figures are backed up by shopping statistics.
Brands, in general, saw an increase in customers searching for pale pink cardigans, floral dresses, and mary jones to match up after the first shots of Princess Charlotte were released.
Brands, in general, saw an increase in customers searching for pale pink cardigans, floral dresses, and mary jones to match up after the first shots of Princess Charlotte were released.
The best part is that the Duchess dresses princess Charlotte in attainable and high street brands. The outfits are not that expensive and are purse-friendly. There is absolutely no doubt that Princess Charlotte will become as much of a style icon as her mother is.
Written by: Varima Tandon
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