Shivani Sharma - Be Creative, Be Unique and Create your Space in the Community (Digital Creator, India)

My mantra is don't take your resources for granted. And if you are passionate about something you will get success one day, can be late but definitely one day. 

1. Tell us about your background and journey.

I belong to a middle-class family, and I remember how I struggled at every point of my life like another middle-class family kid. From choosing Journalism as my graduation to choosing Blogging as my profession. 

Since I was a kid, I always wanted to be in front of the camera, uses my Mother's Dupatta and dressed up like a saree and use her makeup and all. Though my dream was to become a news anchor or an actress. 

But during my second year (2016), I started my own Instagram page by the name of PrettyBuff where I post my experience about Food, fashion, travel everything. And slowly I started getting invites to launch events, parties and collaborations. 

In 2017, I started my youtube channel as well but was not able to be regular on it. But somehow I manage to be active on my Instagram with my regular job. 

I remember how I shoot on my weekends and manage my job on weekdays. I did a regular job along with blogging at that time I was not earning a good income from blogging. 

In 2019, when I am getting good collaborations, travel sponsors and good earning from this I quit my job started working as full time. 

In 2020, when I got married my pictures and videos go viral, we got featured on so many wedding pages even our golgappa video got an article on Hindustan times, Republic Bharat and so many news channel sites. 

People loving us our couple content. And we always try to be creative and try to communicate with our community as much as we can. 

2. What led you to start your page on Instagram and what is it about?

I remember one of my friends pushed me to start my page. I started with food blogging in 2016 and started posting food pictures and everything that I like. 

3. How would you distinguish the term blogger from an influencer?

We have so many words now, Blogger, influencer, content creator, vlogger and so on. To me, blogger is who have their own blog or website.

Whereas an influencer is someone who influences people with their experiences, pictures and videos. 

4. Is it financially sustainable to be an influencer today?

Um, It's like a business, the more you invest your time and be creative the more you can create your space in the digital world. You can't expect money instantly. 

Sometimes you start getting money within 6 months, sometimes 1 year it all depends on how you invest your time. But yes, once you've made your place then you can get a stable income. 

5. What do you think influences consumer behaviour?

In the digital world, where the internet handles everything from making a reputation of a brand to spoiling, everything is in hands of the internet. 

If someone wants to buy a product he/she will definitely google about it and watch videos and read reviews about it. The consumers are smart now they know where they can get genuine information. 

Also, they trust creators whom they are following. On that note, all the pressure goes up to us, influencers because we can't break the trust of our fans and have to promote those products which are worthy. 

6. What is your idea of success or your mantra in life?

My mantra is don't take your resources for granted. And if you are passionate about something you will get success one day, can be late but definitely one day. 

7. How can someone become a successful social media influencer?

As I always say be creative, be unique and create your space in the community. So that people can know you for your speciality. And the most important follow trends, be regular on your platform. 

Use correct hashtags and great captions. 

8. Which is your favourite book and why?

I am not a book person, I believe in visuals and creations. So if you ask about movies or web series, then I love thriller movies and series. 

I like Stranger Things, Money Heist, Rain, 100, Walking dead and so on. I like these because I learnt how to find the solution and live my life in difficult conditions. 

Shivani creates content with her husband. They are famous for their couple reels & their dance video
She writes real stories in captions
#Featured in Hindustan Times, NDTV, Zee, Republic Bharat 

Instagram - Shivani Sharma
Interviewed By - Bhoomika

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