Kuldeep Singhania Interview
1. You call yourself a storyteller first. When did you realize short films could be your medium to inspire and reach millions?
Honestly, it clicked the first time I saw how a 60-second video made someone cry, reflect, and share it with ten others. I realized then that attention is the new currency, and if I could earn even a minute of someone’s day, I better make it count. Short films became my battlefield: fast, raw, emotional, and real. That's where I found my voice, and millions echoed back.
2. What was the very first microfilm you made, and what lesson from it still guides your work today?
My first microfilm was PubG shot on a Canon DSLR , in natural light with no professional equipment . It didn’t go viral, but people felt seen. The biggest lesson? Authenticity beats perfection. You don’t need the best gear, you need the truest intent. That mindset still guides every reel I make.
3. In just one minute, you often tackle big topics like addiction, money, and purpose. How do you decide what stories deserve that spotlight?
I chase silence. Those things that people feel deeply but rarely say out loud. If a topic makes me uncomfortable, emotional, or angry, I know it’s worth exploring. I ask: Will this make someone pause mid-scroll? Will it stay in their head after the reel ends? If the answer is yes, it earns that minute.
4. Your content feels cinematic yet direct. What’s the process of distilling a larger narrative into 60 seconds without losing impact?
I write the full story first, like a 5-minute short. Then I ask: If this was someone's last minute on earth, which part would matter the most? I cut every extra word, zoom into the emotion, and let visuals do the talking. Cinema is not about length, it’s about what lingers after.
5. Running The K Factor Productions means balancing creativity with business. Which part challenges you more: the art or the hustle?
Both are brutal, but the hustle stings more, because art flows from the heart, but business tests your skin. You’re pitching passion in boardrooms, defending creativity in budgets, and fighting algorithms daily. But I’ve learned: if your creativity has no engine, it remains a parked car. So I drive both.
6. Many creators chase trends, but your videos keep a signature style. How do you stay authentic while adapting to algorithm shifts?
Trends are just waves, but style is your surfboard. I study trends like a tactician, but I never let them own my story. My audience expects Kuldeep-style truth bombs, raw, poetic, cinematic, punchy. So I evolve the structure, never the soul. And authenticity? That’s the only algorithm that compounds.
7. Beyond short films, do you see yourself venturing into longer formats, series, or even mainstream cinema?
100%. Short films are my trailer to the world. But there’s a movie inside me, long-form stories that bleed, breathe, and build worlds. I see myself acting in a feature, creating a raw series, maybe even disrupting OTT. But I’ll carry my short-form DNA into it– emotion first, polish later.
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