San Kalra: From Makeup Tutorials to Making India Laugh: I’ve Acted in Almost Every YouTuber’s Video Before Going Viral (Co-Founder, The Paayal Jain)

San Karla Interview

“People get emotional just meeting us—that’s when I realised, we’re not just creating content, we’re creating connection.”

1. How did your journey as a content creator begin?

It’s funny you ask that—most people think my journey started in 2020 when Paayal and I launched The Paayal Jain on YouTube. But actually, I began back in 2018 with a channel called A Belle’s Palette, where I posted makeup tutorials and DIY videos.

At the time, I was a complete newbie on YouTube. I didn’t really know much about content creation, so I couldn’t keep that channel going for long.

Later, I discovered my passion for acting. I must’ve featured in almost every YouTuber’s video between 2018 and 2019!

Then in 2020, Paayal and I finally found our groove and launched our own comedy and entertainment channel—and that’s when things really took off.

2. You and your sister work so closely together. How has that shaped your journey and content style?

Working with my sister has definitely strengthened our personal bond. We've faced both professional and personal highs and lows together, and that’s brought us even closer.

The best part is that we always have each other’s best interests at heart—there’s no competition between us.

Sure, we often have completely different ideas, but we make it a point to truly listen to one another. That difference in perspective actually helps us create fresh, engaging content every time.

3. What inspires your content ideas and themes?

We work in the comedy and entertainment space, which is all about relatability. Most of our ideas come from the people and situations around us—things we’ve personally experienced.

Luckily, our audience connects with our perspective, and that’s what keeps us going.

4. What's been your favorite moment so far in this space?

There have been so many memorable moments! But one of my favorites is having my own fan base. It still feels surreal when people come up to me for pictures every time I step out.

I vividly remember moments when fans got emotional just meeting me and Paayal—it’s the sweetest and most humbling experience ever.

5. How do you stay real while being a public figure?

Honestly, this one’s easy for me. I’ve always believed that just because I’m a public figure doesn’t mean I need to carry an ego. At the end of the day, I’m human—just like everyone else.

That simple truth keeps me grounded.

6. One tip you’d give to aspiring influencers?

I could give a dozen tips, but here’s one that truly tops the list:

Shut out the noise around you. Just keep going. Even if it feels like you’re shooting in the dark, action will always lead you forward. Stay consistent, and eventually, things will clear up—you’ll see your path and your goal more clearly than ever before.

7. Any exciting plans or collaborations coming up?

Ahh, there’s always something exciting happening in this field! Right now, I’m heading to attend Hollywood’s first-ever Hindi-dub premiere of Jurassic World: Rebirth.

I hope my journey continues to bring me such exciting opportunities—I’m always looking forward to what’s next.

Bio:

San Kalra is a leading fashion content creator and the founder of Urban Needs, a menswear brand tailored for India’s Gen Z. He runs the popular YouTube channel BeYourBest (800K+ subscribers), where he seamlessly blends style, grooming, and self-improvement into actionable advice for young men. What began as his own journey of transformation has now evolved into a movement—empowering boys across the country to become sharper, more confident versions of themselves.

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Interviewed by: Gurbani Kaur 

Edited by: Shantanu Singh