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'Marketing'
a term which surrounds our lives from every bit and corner. Without
it, no business can survive and thrive in this dynamic environment. It is an
understanding of the small things that matter the most about the consumers and
their mindsets.
While
a lot of content is available online about the ambits of marketing, the
best thing one can still do is by reading the Books!
The
books that give a deeper analysis of one-particular aspects of marketing
These
are the top 6 books every Indian Marketer should read!
1. Dreaming with your eyes open
As
it is said, "Every
Marketeer is a budding entrepreneur!", and
if you are one, then this book by Ronnie Screwvala portrays his journey of 2
decades and how he mastered the art of marketing!
The
ideas given in the book are creative in nature and ignites the spirit of
entrepreneurship!
2. The Indestructible Brand
It
signifies the importance of 'negative reviews' of the brand's products or
services and how they should be carefully dealt with to ensure the brand's
image is maintained in the online scenario.
3.Web Analytics 2.0
Fan
of digital marketing? Even
if you are not then it's high time you start focussing on it as this is going
to be the future of marketing.
Written
by Avinash Kaushik, award-winning advocate this book delves deep into the importance
of data collection and how it can be articulated for the online business growth
of a brand.
The
book enables you to have a different perspective about analytics.
4. Brainfluence
As
the name suggests the book has 2 main aspects to it - Brain
& Influence, this
book is one of its kind as it focusses majorly on the concepts which people
don't talk about in their day to day marketing conversations.
Neuromarketing
and Behaviour Research, these
are specifically used to target the wider base of customers and to understand
how people react to a product or service offered.
5. Marketing: A Love Story
Sounds
too cliched? Sounds
like some bonds are involved? Then
you have guessed the theme of the book right!
Written
by Bernadette Jiwa, it talks about building up an emotional connection with
your customers so that you don't lose out on them.
This
is a really short book of 81 pages, yet equally effective!
6. Positioning: the battle of your mind!
Last
but certainly not the least, this
book is said to be the best marketing book published ever and
a must-read for every marketing professional!
The
Authors of this book, Ries and Trout how Indian marketers can plant their brand
in a crowded Marketplace and make it a standout
Written By - Harshit Sharma
Edited By - N. Nargis Fathima
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