“Quality Over Quantity”- Archana Bagh



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1. Tell us about your background and journey.


I born and brought up in Delhi. I had done my schooling from 'Delhi convent school'. And my further education from 'Delhi university'. But my roots always stick to 'Kolkata', because my parents are from there and I belong to a bong family. And hence Kolkata plays an important role in my life. But I live in Delhi with my family.


And my journey starts from like, I used to do lots of experiments with different types of cuisine. I love to learn new techniques of cooking.


I never thought that I would come this far. This is unexpected, bcoz I never planned for this. And hence my food journey is going smooth and m totally enjoying this phase.


2. When did you first decide that you wanted to create content and how did you start?


I am a person who loves her lunch/ dinner plate to be well presented, no matter what m eating. This starts randomly when I have zero knowledge of blogging. That time I used to do plating, clicking pictures, and post it in my personal profile. I used to follow some food pages, with great concepts and photography, which inspire me a lot.


From there I thought to create my own page and let the world show the different cuisine and what is basic food looks like in a bong family. 
I started this page on "8th Feb 2016", but that time I was not so active. 

And after doing lots of research on food, photography, styling, I finally thought to take this forward as a profession. So I named my food page "Foodieebybirth", bcoz I love to cook food (It's kind of therapy for me), explore different places, different culture, different cuisines and m very fond of eating (actually m a person who is always busy thinking about food, even after eating food too), so what's better than naming "Foodieebybirth". 

So I started creating content on a daily basis, on what m eating in-home and in when m out. To be very honest I was very bad in clicking pictures in my early days, but gradually, I learn the art of clicking, food styling, and of course editing. And I always love to be different, so I thought to go with my home-cooked meals (which is very basic and people can relate it and that's what's makes me different from others). 

So I started styling my plates. And on one day randomly, I shoot a home cooking video for a change & which was a boom and my audience loves that. So I always try new things, whether in terms of plating or videography, which my audience never fails to appreciate me. And after 4 years of hard work, here I m running this page successfully.


3. Is vlogging and Instagram content creation a financially sustainable career?



Yes, of course! only if you are looking for a full-time profession.


4. Who is your favorite creator and why? 

I would say Amit Sharma from "He_cooks_She_Eats" bcoz this person never fails to amaze me with his creativity and the amount of hard work he puts every time is mind-blowing. And Priyanshu Kumar from "Therawtextures", bcoz he was the first one who brings the home-cooked meal in trend and I absolutely admire this.


5. How and where do you find inspiration to churn out content?


Only because I love to eat, explore, and cook. And also to those pages who motivate me to start my own. And hence I create "Foodieebybirth".


6. What does your typical day look like?


Apart from this pandemic crisis, which makes us sit at home from the last three months. But before that I used to get up early morning, starting with daily workout, then checking up with emails, msgs, and things I need a plan for the day. 


Then after having breakfast, I left for my work, then came back home by 2pm. After that, I sometimes create content in-home, or sometimes I left for exploring new places in search of some amazing content with my fellow blogger friends or I go to some food blog events. That's how m occupied the whole day.


7. Which is your favorite book and why? 


I love to read novels and some of my favorites are Invisible islands, Beloved, Passage to India. And currently m reading on physiologist musing.


8. What piece of advice would you like to give to future and aspiring creators?


“Quality over quantity” focuses on that always.

Must respect your work, don't run over number game, bcoz that will never give you recognition. Don't be fake or never ever copy anyone. Be original, be constant. And respect your senior bloggers.


- Archana Bagh, Blogger
- Interviewed by Shilpy Sharan