"At the End, You're Going to Be There for Yourself and No One Else"- Shilindhra Banerjee

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If you would have to introduce yourself in a gist, what all will include about yourself?

Hi I am Shilindhra Banerjee and I am a lifestyle and fashion blogger from Kolkata. I am 18 years old and I started my journey of blogging in 2019. My hobbies are painting, dancing and spending my time creating some content.

What led you to start your page on Instagram and what is it about?

Back then I downloaded Instagram just to upload pictures of me, my friends and family but a friend of mine suggested that I start blogging and that’s how my journey begins blogging in 2019 . I create content about skincare fashion and lifestyle and many more other themes as well. 

How would you distinguish the term blogger from an influencer?

A blogger is someone with their own platform or website where they publish or create their own blogs and an influencer is someone who has a massive following in an online platform and that is where they interact with their audience. 

Is it financially sustainable to be an influencer today?

Yes it is financially stable to be an influencer today as there are many opportunities for influencers to earn a decent amount of money by promoting various brands and creating some amazing content.

What do you think influences consumer behaviour?

The most important thing that interests a person or you can say a consumer is the way you present it , hence influencers and bloggers these days have creative ideas and ways to approach people about the brand and that’s what makes people interested in it so presentation is very important.

Your opinion on Instagram contemplating removing likes option for posts.

In my opinion, removing the like option from Instagram hasn’t been very helpful or beneficial for bloggers or influencers as they are unable to estimate their reach or engagement because when you remove the likes you actually don’t know how many people have viewed  the content and or how many people could the content reach. 

Which is your favorite book and why?

My all time favourite book is To kill a mocking bird by Harper lee. This book has really changed my life and that every time I go back over it , I find something new that I assimilate into my own code of ethics.

What is your idea of success or your mantra in life?

Just do whatever you want to do or achieve in your life and stop thinking about what people say  because at the end you’re going to be there for yourself and no one else.

Instagram ID: @bxshilindhraaa

Interview By: Sandeep Virothu