"Have Faith and Believe in Yourself" - Aarti Singh

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1. Tell us about your background and journey.

Basically, I am from a very reserved family, my family members are not into social media and they strictly hate media and entertainment industry. Since childhood, I was having interest but only mom used to support me. The journey started slowly by balancing everything, mom said me start with social media influencer and blogger and that should be a highlight in a good way. 

So I started my journey with fitness blogs. I used to post photos with fitness knowledge. So in future, I should not face problem from Family side related to my work. I was loyal and dedicated to my own vision. And committed yes to me, because saying no can totally move me in a different direction. 

Then I started seeing success in my work. And Once you start seeing the result of self - improvement, it really becomes addicting. You start falling in love with the person you are becoming, the things you are doing and it motivates you to work even harder. Now I am famous as a fitness model, blogger and fashion influencer.

2. What led you to start your page on Instagram and what is it about?

Since my passion influenced me to start my page on Instagram. It’s all about different types of blogs like Travel blog, fitness blog, makeup blog, supplement blog, food blog and Fitness videos.

3. How would you distinguish the term blogger from an influencer?

There is a very slight difference between blogger and influencer. A blogger is a person who has a blog and regularly posts there. An influencer is a person who influences other people. If a blogger has a lot of followers/readers who listen to their opinion - he/she is an influencer. So Blogger can become an Influencer.

4. Is it financially sustainable to be an influencer today?

Yes being a social media influencer is financially sustainable for a long time. The key is being willing to put in the effort. I have large social media networks and I put a lot of effort. I do different stuff every day. Of course, I use tools and assistants to help me. 

At this point, I couldn’t do it all alone. If you treat it like a business, yes it is sustainable. To be successful, You need to understand the function of an Influencer plays in an influencer marketing program. You have to know how to pitch brands.

5. What do you think influences consumer behaviour?

There are many different factors like social-cultural factor,  Personal Factors, Psychological Factors, etc. But I think the initial step is understanding a customers behaviour and customers need. After that start conversations with your customers on social media platforms and engage with your audience. 

The more your customers engage with you, the higher is their fondness for you. They would realize that you are sincere and would even give a chance with your products.

6. What is your idea of success or your mantra in life?

Positivity or you can say positive vibes. Always follow your heart and passion and create your own little fairy tale. But you have to do what you dream of doing even while you’re Afraid. Afraid is fear of you imagining the worst and faith are you imagining the high purpose. Have faith and believe in yourself and keep growing.

7. How can someone become a successful social media influencer?

Before you start on your path to becoming an influencer, you need to first select your interest and then create content about it. You should also have some level of expertise in the field to be able to establish yourself as an influencer.

To become an influencer, it is important that you know who you’re targeting and then do it well to build a loyal follower base. To understand your audience, you can first start by analysing your current follower base to get insights into their demographics and interests. 

Engage with your audience is to ask them a question and start a conversation about a topic of mutual interest. Interactions like these help build personal connections with your audience and solidify your position as an influencer.

8. Which is your favourite book and why?

The Secret by Rhonda Byrne. This book I read during my college days and I really found it relevant to my life. It was all about  Law of Attraction, which says that “like attracts like”, and our thoughts create our lives. It includes stories, quotes and perspectives that relate to how to apply it to achieve what we want in our lives.

Interview by - Sonam