Be Original and Authentic With Your Content - Shreya Arora


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1. Tell us about your background and journey.

I have always been an enthusiast looking out for new experiences. Until last year, I used to surf youtube a lot, and many creators amazed me with their work. The idea of starting my own youtube channel fascinated me, but I didn't have a clear vision or the time to think in that direction. Thanks to the lockdown, that I finally got ample of time in my hands to implement a long lost idea. 

So I uploaded or video on my channel by my name Shreya Arora. After uploading 2-3 videos, I realized that this was something I really enjoyed doing. I discovered a new side of myself that I was completely ignorant of. Though I just post videos as a hobby as of now, it is something that makes me really happy.


2. When did you first decide that you wanted to create content and how did you start?

I did not have a professional set up. So I shot the video on my mobile phone, edited it using a trial based software and uploaded it. Surprisingly I got a pretty good response.


3. Are vlogging and YouTube content creation a financially sustainable career?

For me, I am pursuing it just as a hobby as of now and not as a source of livelihood. But in general, like any other business, youtube content creation requires a lot of efforts, time, patience and uniqueness. it does provide a stable financial career in the long run but that requires hard work and patience.


4. Who is your favourite creator and why?

I get inspired by multiple creators. But my favourite is Jenna Marbles and Lily Singh. I love the authenticity and originality of their content.


5. How and where do you find inspiration to churn out content?

I keenly observe the people around me and the conversation I have. And anything that strikes to me as interesting and weird, at the same time, becomes the theme for my next video. Since my content revolves around day to day life scenarios, that really helps.


6. What does your typical day look like?

During the lockdown, a typical day in my life would include reading a lot doing household chores, spending time to build my skills via online courses, internship and observing thing happening around me to generate ideas for content. Eating and sleeping is the most important of all.


7. Which is your favourite book and why?

I have been reading a lot lately. I am more inclined to mystery and thrill based novel. "And then there none" by Aagatha Christie is my favourite. I also have a huge Sydney Sheldon collection amongst which "Mistress of the game" and "After the darkness" are my absolute favourites.


8. What piece of advice would you like to give to future and aspiring creators?

Though I am a beginner myself, the one advise I would give to my fellow creators would be that be original and authentic with your content. Create content that helps you to connect to with yourself more than ever. Trust the process and eventually things will turn out to be in your favour, not necessarily in the way planned them to but surely.



Interview by - Kriti