Having a Unique Voice is Extremely Important - Mahima Agarwal

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1. Tell us about your background and journey.

I studied Journalism and Mass comm from IP University and dove straight into the start-up world after my graduation with my first job at the then new-and-booming Little Black Book Delhi. 

I then moved onto Cosmopolitan India where I worked in the Digital team and my last full-time stint was at Tripoto, the travel company. All this while, I've been maintaining my lifestyle blog Sequins & Sangria on the side. Currently, I work as a Social media freelancer.

2. What led you to start your page on Instagram and what is it about?

My blog was my final graduation project and it just took off after just a couple of months of consistent posts. I used to post about food and events in the city and people started asking for my recommendations on where to hang out. I then moved on to sharing personal style and travel updates, thus making my page a full-fledged lifestyle journal.

3. How would you distinguish the term blogger from an influencer?

An influencer doesn't necessary have to be a blogger, he or she can be any influential personality belonging to any field. A blogger can also be called an influencer only if their reach is impressive and they have a consistent following of a sizeable audience.

4. Is it financially sustainable to be an influencer today?

Depends. The opportunities and brand campaigns are not really distributed equally. Most brands and PR agencies have a fixed media list and they collaborate with the same influencers on a regular basis. So it's financially sustainable only once you've established enough loyal brand relationships.

5. What do you think influences consumer behavior?

Since today's average consumer largely experiences brands through online media, I'd say an impressive digital branding, an active social media presence, and effective online advertisements and collaborations greatly influence consumer behavior.

6. What is your idea of success or your mantra in life?

My definition of success involves financial stability whilst being my own boss, and being able to create a dedicated community that genuinely cares about and enjoys my content.

7. How can someone become a successful social media influencer?

I think having a unique voice is extremely important. Secondly, how you package your content also decides your worth and appeal to brands.

8. Which is your favorite book and why?

From one of the recent ones, I loved Forty Rules Of Love by Elif Shafak because it talks of compassion and empathy (something that the world can really use more of right now) through an enigmatic historical tale.

- Mahima Agarwal, Influencer 
- Interviewed by Shilpy Sharan

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