Insights on Instagram by an Influencer: Deepanshu Kaushik


What led you to start your page on Instagram and what is it about?
I led the Foundations of this Page in August 2017 and My Journey so far is all about Food and Travel. I have been following my passion to explore new eateries and I wanted to bring them out to Public from My Page. One can easily try out new Places and New Delicacies every single day just by viewing My Posts.
How would you distinguish the term blogger from an influencer?
In General both the Terms might have resemblance but have divergent meanings. A Blogger can be an influencer who writes Blogs/Articles for Online or Offline Media or on Personal Domains and Influencer is a Person who represents certain brands and social causes and influences its Audience towards it. An influencer’s post is for its audience whereas Bloggers express their brains and hearts out in public.
Is it financially sustainable to be an influencer today?
Yes, it is sustainable for a TRUE influencer as the True Influencer puts everything out on the table and leaves no stones unturned. Being Hardworking and having good content and reach one gets its Brand Campaigns. So yes it is fruitful to be an Influencer.
What do you think influences consumer behaviour?
Consumer behavior basically works on the Demand-Supply Phenomenon. If an Influencer is providing good quality content with relevant information through its posts then it will surely have a huge impact on the behavior of the audience that follows. If an Influencer can provide what public demands on the internet then He/She might have a Mass following.

Your opinion on Instagram contemplating removing likes option for posts.
As per my personal opinion, I didn’t find it relevant as now there won’t reliability of the engagement one gets on its posts. In the race instead of running fast, people are often seen taking shortcuts so just getting certain thousand followers won’t make one an influencer, they will have to get a good engagement at the end.
What is your idea of success or your mantra in life?
My Mantra for Success in life is to Work Smart not hard because one can win battles with its Brains. Defining clear Goals today will only help to achieve them tomorrow. So just keep walking towards it before you get asleep.

I am Deepanshu Kaushik, Founder of The Taste Bird. I am a Commerce Graduate and currently pursuing my MBA in Marketing while grabbing all the opportunities to satiate my Hunger Pangs and Discover all the hidden gems from the Cities wherever I travel. I love exploring places with a vision of a true Foodie. 

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