Insights on Instagram by an Influencer: Divya Pandey


What led you to start your page on Instagram and what is it about?
I started my page two years ago when I met Aashna Shroff, my fav blogger ( inspiration ). And had a conversation about it to her. I was also a fashion enthusiast and loved trying different styles and did a lot of mix and match. Hence I first started with fashion blogging using the resources I already had like my clothes, my mom’s old clothes, and every possible thing that gave me a fashion inspiration. And hence with time and the creativity I grew. Now my page has all the lifestyle-related content like travel, fitness, food, fashion, etc ! And the best part I think about it is that the content I create, I make sure it’s creative and relatable and goes hand in hand with the fashion, and comfort. 

How would you distinguish the term blogger from an influencer?
Bloggers and influencers are two different things. Though there’s a very thin line between the two, blogging to me is sharing my content, using my creativity and having larger freedom to use my ideas my way, we create content And the ideas we share comes from our perspectives whereas influencing differs from blogging in many ways, like major times the content is given by the brand or most of the time it’s also about talking to your audience and sticking to the rules and guidelines while creating the content about a certain product or post. Influencing relates to letting know your audience about certain things like different topics varying from the different brand reviews ( commercial part) or it can also be related to a personal topic like, some life lessons, experiences, motivation, etc which leaves an impact on your audience's mind.

Is it financially sustainable to be an influencer today?
Well, to be honest, influencing could fetch you some could amount of money, depending on your social media presence and followers. At the same time in the beginning it’s going to be very hard but later I would say it’s moderately sustainable to be an influencer. Once you are recognized in the field you’ll earn way too much than your expectations. 

What do you think influences consumer behavior?
Well, they can be many reasons for it. One of them could be them trying to stay up to date about how their fav Blogger/ Influencer created certain makeup look, they would want To know the products or the process, and later would want to try it out. They would be attracted to certain fashion types of any influencer they follow that comforts them and yet makes them confident and hence they get influenced by the type of fashion the blogger/ influencer follows or shops from. And hence it causes them to buy the same products or follow the same thing. 

Your opinion on Instagram contemplating removing likes option for posts.
Well, I guess that did happen once recently when Instagram in between was updated and you couldn’t see the likes on your post. Well, later it got fixed and got back to normal. But if that happens, that’ll be a trouble to all the content creators as they won’t be able to decide what content the audience wants or likes or looking forward to.. it’ll make things complicated. 

What is your idea of success or your mantra in life?
I am super spontaneous and I follow everything that my vibes say. I believe in hard and smart work together because that’s the key to success. And no matter what, I don’t give up and also at the same time if I’m investing my time and efforts on anything, be it something I like or I don’t, I make sure I give my best. I’m a positive minded person and believe in promoting growth together with my fellow mates.  Also no matter how high you grow in your work, being humble and nice to people around is very important.

I’m Divya Pandey. I’m 21 years old, an army brat settled here in Hyderabad. I’m a student, a blogger, and a freelance Model. I’m pursuing my degree in B.A psychology, literature, and journalism from Loyola academy. I’ve been into blogging for two years now and have worked with brands like Amazon, H&M, max, wow skin sciences, page 3 salons, Earthika, sugar cosmetics and number of different food brands, etc. I’ve been Modelling simultaneously and be the face of brands like Kalanjali, max, Ikkat sarees, Earthika, and Etc. 

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