It Takes a Lot of Perseverance to Make Your Mark and Create Audience - Pooja Jaggi

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1. Tell us about your background and journey.

After completing BBA (Banking & Insurance) from IP University, I got married and had my first child very early. But I really wanted to continue my education so I did my PGDBA (HR) while I started to work part time as soft skills trainer.

Then later joined NIIT Foundation and was promoted as Centre Manager over the span of 4 years. After working there for almost 5 years, when I was about to have my second child, I had to leave my job and my ambition, till I could settle my mother priorities.

But working full time became tough and a fairy-tale for me, so I thought of starting with my food blog 3 years back to have some creative life. Amid all hectic schedules I could still manage to work on my blog because it bought happiness to me. Today when I look back I feel it was one of the best decisions of my life.

2. Which is your favorite cuisine and dish?

North Indian food/cuisine is my all time favorite and Butter chicken tops my chart of favorite dishes.

Being born and brought up in a Punjabi family, leaves a remarkable influence on my food choices and preference. I love food that is aesthetically spell bounding, full of aroma and rich in flavors.

3. Should food blogging be just a passion or can it become a regular career?

Food blogging like any other career options needs to be your passion first. And also in the world of such competitive social media platforms, financial stability actually comes with time, patience and consistency. Basically it takes a lot of perseverance to make your mark and create audience for yourself and obviously it takes time to be financially sustainable as an Influencer.

It sometimes takes years to reach that level where brands start approaching you for their product promotions via your platform. You need to be really patient, creative and consistent with your blog to be able to attract what you wish to.

4. Which restaurants/food joints would you recommend to food lovers?

There are so many yet Gulatis, Pandara Road for my north Indian cravings and Sanadige, Chanakyapuri for coastal cuisine are my all time favorites.

5. What makes you appreciate a particular dish or a restaurant and talk about it on your blog?

I’m generally not very critical when it comes to food but yes it happens sometime I get bowled over a specific dish or a restaurant’s efforts. Few things that really appeal me would be - Aesthetics, flavors, aroma, texture or how a dish is presented, are the factors that if a dish surpasses or a restaurant focuses on, they definitely deserve all my appreciation on my blog.

6. Is there a dish you particularly associate yourself with?

Not really, since I love food and I love most of the food creations, to associate me with a dish would be too difficult.

7. Which is your favorite book and why?

Books by Sidney Sheldon are my most favorite, especially ‘Tell me your dreams’.

- Pooja Jaggi
Instagram @hardcorefoodie5

- Interview by - Suhitha Mahendran

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