Look At The Sunny Side of Things - Niharika Jain

1. Tell us about your background and journey.

I graduated from IP university with a degree in Journalism and perusing Masters in the same subject now. I did a couple of jobs in different media sectors to see what I’m good at, but I didn’t love what I was doing. I wanted to do something on my own. 

So, one day I decided to start making videos for the time being and think of what I should do in life . I didn’t necessarily think it would become my full time carrier but I evolved and now I create content for living.


2. What led you to start your page on Instagram and what is it about?

I’m passionate about getting clicked. I feel connected to the camera whenever I’m in front of it. So, I used to get clicked and upload it on Instagram. Eventually I realised that I can concert my passion into my profession and that’s how it happened. Now, you can find lots of portrait ideas, fashion tips/tricks, makeup tutorials and much more related to lifestyle content on my page.


3. How would you distinguish the term blogger from an influencer?

An influencer is someone with an online platform who has a massive following and therefore a large impact on an audience’s buying decisions whereas A blogger is someone who writes about a particular niche on their websites and publish their own original, valuable content. They may or may not have mass following unlike an influencer.


4.Is it financially sustainable to be an influencer today?

It is, very much.


5. What do you think influences consumer behavior?

Considering what I’ve learnt in my subjects, there are so many factors that influence consumer behaviour like group influence, usability, social life, culture, financial status etc.


6. What is your idea of success or your mantra in life?

I believe on the sunny side of things. Be happy for the smallest of good you have and see how that tiny drops of happiness brings a mighty ocean of success.


7. How can someone become a successful social media influencer?

Becoming successful in life is not a magic trick, but is nothing less than that.
Growth and learning — these seem to be the two constants on the path further down the road. I cannot speak about the pace, but if speed breakers come, highways wait, too.


8. Which is your favorite book and why?

Although I’m not a reader but I read “The Secret” and I truly loved it. It’s incredible how beautifully your thoughts are changed into reality just because you believe in them and urself. It encourages people to really visualize their goals clearly in order to attract what they want.


- Niharika Jain, Influencer

- Interviewed by Shilpy Sharan