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1. Tell us about your background and journey.
Hi, I am Triparna, a 3rd-year student, pursuing MBBS at Calcutta National Medical College. I am also an Instagram influencer in the genre of Fashion and lifestyle. I am a Bengali girl.
I belong to a strong educational background family. Being brought up in this kind of family, I have been accustomed to live like a studious child throughout.
If you ask about my journey I would say 1.5 years back from now, I had never imagined I would do something like content creation in digital platform. But I will mention that something like an ideal lifestyle, fashion has always attracted me.
I remember I was getting bored after my 1st-year final exam. It was a random thought to open an Instagram account. I used to post my daily OOTDs there. My friends used to click my pictures. Gradually I started getting immense love and people started noticing me.
Then I realized that I am liking it, thought of 'why not give it a shot!'. Since then blogging and influencing became an important part of my life. Brands started collaborating with me, even got featured in many. Still in a journey of growing, learning and evolving as an influencer.
2. What led you to start your page on Instagram and what is it about?
I have already shared my journey. Opening my page on Instagram was just a sudden random thought. When I had opened the page, I wasn't that passionate but gradually the love and the support I have received through social media made me going.
Instagram has offered me the right audience to whom I could share my views, opinions on lifestyle, and Fashion and receive love in return.
3. How would you distinguish the term blogger from an influencer?
Here’s where most of the misconceptions begin; just because you own a blog doesn’t automatically mean that you’re an influencer.
A blogger is the one who owns a website and writes valuable content, reviews. But an influencer must have the capacity to influence or convince a large number of people and their buying behavior.
4. Is it financially sustainable to be an influencer today?
It depends on the influencer of how he/she tackles brands. Unlike western countries, influencer marketing is still a budding industry. But still, I personally feel if one chooses the right brands and the right collaborations, it can help them to be financially sustained in the long run.
5. What do you think influences consumer behavior?
Nowadays social media has become a part of our day to day life which leads to huge information transfer from the screen to the minds of consumers. A large section of the audience gets to know about the brands through the content that is distributed on social media.
But it depends on every individual how they select, use, and their actual needs. All we as an influencer do is come up with the honest reviews and relevant contents.
6. What is your idea of success or your mantra in life?
My idea of a successful life is just me feeling super happy within, surrounded by those that I love, and will have the freedom to do what I love. I don’t want to wake up one day with half my life is gone, and having most of that time spent chasing social approval, chasing money all at the cost of my happiness.
My mantra of a successful life has always been investing my time and energy on something that really makes me happy.
7. How can someone become a successful social media influencer?
Two tips I would like to share which has helped me growing and still helping me to grow.
- Be original! Try to be yourself. Reality is what is lost on social media. We emphasize the best versions of ourselves instead of the real versions.
- Spend some time looking at your audience personas, understanding what their challenges are, what your audience wants from you. If you get the right audience then you will grow surely.
- Triparna Mandal
- Interviewed By: Anurag Jaiswal
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