Do you know the A, B, C, D of digital marketing? Do you want to learn about digital marketing? If you are curious enough to learn about digital marketing, certain books are there in the market for you. In today’s world, it is difficult to imagine life without digital marketing hacks and techniques. Marketing has taken the form of digital marketing. Almost all the firms and companies rely on social media marketing which is a part of digital marketing for their marketing services. Let us look at some of the best books on digital marketing.
1. Made to Stick – Why Some Ideas Survive and Others Die
It is a book by Chip and Dan Heath. In this book, you will understand how to make ideas stick. It also explains the ‘Velcro Theory of Memory’ to help you learn how to conceptualize and form better ideas. After reading this book you’ll definitely find yourself to be a more effective communicator while you’ll also learn the “Made to Stick Success Formula”. You will definitely enjoy reading this book and will learn a lot about certain hacks of digital marketing.
2. Tribes – We Need You to Lead Us
It is a book by Seth Godin. This book beautifully explains how humans have an inherent tendency to form groups and communities. These communities follow an idea and a leader. The digital platforms of today have enabled more and more such groups and communities to be formed (Eg. Facebook groups). It tells you how you need to take risks and be different, to be able to lead. As a digital marketer, one fundamental aspect of running any type of campaign includes how you can position your brand as a leader, in a competitive marketplace.
3. Ogilvy On Advertising
“You cannot bore people into buying your product, you can only interest them in buying it.” -David Ogilvy. It is a book by David Ogilvy. Understanding the basic principles of how advertising works is a must for every digital marketer. You must know what kind of brand message works with different audience types and how you must position your brand more effectively. The book would help you to understand a variety of marketing techniques including how to craft ‘the big idea’ for your campaign and how to write a copy that catches the audience’s attention, getting them to know more about your products.
4. Building a Story Brand
The only reason our customers buy from us is that the external problem we solve is frustrating them in some way- Donald Miller. It is a book by Donald Miller. Storytelling is one of the basic skills that you need to learn for becoming an adept digital marketer. This book would help you to become familiar with concepts related to creating crisp and clear brand communication. When you do digital marketing, you should be excited about your campaign messages and so should be your audience. Reading this book will help you to practice that mindset.
5. Contagious -Why Things Catch On- It is a book by Jonah Berger
There’s a distinct phenomenon that the web gave birth to and it’s called virality. Even common people are aware of the term but what’s truly elusive is the art of making something go viral. The Internet is inherently social in nature where people like to believe in each other’s views and opinions. They like sharing content that’s being shared and consuming products and services that are being recommended. This book is very popular amongst digital marketers.
6. The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells- It is a book by Robert W. Bly
Understanding the basics of copywriting and creative campaign conceptualization will go a long way in helping you to succeed as a digital marketer. These skills will help you to create effective campaigns as well as have ready guidelines to judge the worth of a creative campaign. So, whether you wish to be on the creative side of digital marketing or on the analytics side, this book will add a valuable skill set for career growth.
I am sure after reading about the glimpse of these books, you are curious to read these books as soon as possible. Books are always a great source of information and they increase knowledge of an individual. Reading books is a great habit and almost all successful persons have a habit of reading books. In fact, this is one of the reasons for their success. So, what are you waiting for? Go and hit a book of your choice.
Written By - Vaibhav Sharma
Edited By - Kashish Chadha
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