Always Strive to Be Innovative and Offer Solutions to Your Audience That No One Else Has - Kamiya Jani

I Set up Curly Tales to Let People Discover Their Love for Food, Travel & Indulgences.

1. Tell us about your background and journey.

My name is Kamiya Jani. I studied journalism before pursuing my media job at CNBC, Bloomberg UTV and ET Now. Even though I had a perfect work life as a news anchor, I often felt something was amiss. 

So after spending 10 years in the corporate world, I called it quits and started my own food & travel platform called Curly Tales. 40 countries, 123 cities and the rest of the world to go. I set up Curly Tales to let people discover their love for food, travel & indulgences.

2. When did you first decide that you wanted to be a travel blogger and how did you start?

I don’t know about wanting to be a travel blogger, I just knew I wanted to travel the world. And my love for camera made me document my journeys. I have been documenting my experiences for memory sake and not necessarily for publishing on social media since a very long period of time. 

After I quit my job in October 2016, I started writing about my old experiences and also started publishing a few videos. Videos emerged as the most effective form of communication and that’s how I became a travel Vlogger.

3. Is vlogging and YouTube content creation a financially sustainable career?

Its definitely not as stable as working in an organisation where you get a fixed salary by the end of the month, no matter how the company has performed. Every month is different for content creators. It depends on the virality of the content or brand associations. 

Few months are very good and in others, you just get by. But once you reach a certain level, it wont be hard to sustain. For those who have a huge financial responsibility, I would recommend them to treat this as a second job.

4. What makes you appreciate a particular dish or a restaurant and talk about it on your blog?

Its uniqueness. Any dish we cover on CurlyTales should be unique, new or never heard or seen before. Be it a 6-foot long Pizza or a Bahubali Thaali with over 100 dishes, every dish that is featured on Curlytales needs to have a wow factor attached to it! Sometimes we also cover the most iconic dishes that the city knows of and often feels proud of.

5. Should food blogging be just a passion or can it become a regular career?

It can definitely be a regular career as long as you have something different to offer. Always strive to be innovative and offer solutions to your audience that no one else has. Do find your key differentiating factor and go after it. Brands will soon recognize you. But let me tell you its not an easy journey.

6. How and where do you find inspiration to churn out content/ articles?

Earlier, I needed inspiration, now it’s the requirement of my job to constantly be relevant. So we are always thinking on our feet and coming up with newer ideas everyday. We publish over 25 articles and 2-3 videos everyday but each content piece is handcrafted and produced with a lot of meticulousness. 

We ourselves are very passionate about food & travel so the inspiration often comes from within. Right now we are all making bucket lists for the post pandemic world and our content exudes the same.

7. What piece of advice would you like to give to future and aspiring travel and food bloggers?

Choose the right domain for yourself and position yourself as an expert in that space. You must feel excited about working in that beat or domain at all times. And the enthusiasm shouldn’t wear off even if u don’t get paid for it for a year.

8.Which is your favourite book and why?

I really like to read self help and motivational books and ‘The Secret’, ‘Lean In’ and ‘Ikagai’ are my favourites.

- Kamiya Jani

- Interview by - Suhitha Mahendran

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