We focused on the actual needs of the client and gave them services according to their comfort level which attracts customers towards our training services. We focused on marketing and customer service which helps us to stand among big brands of Chandigarh.
‘Adhere To Fit’ as the name very much describes its existence, we focus on lifting everyone’s fettle to their peak. I always wanted to train people to be better in their life physically and mentally, to adapt a disciplined lifestyle of eating healthy and exercising regularly.
We as a team are one of the highly qualified group personal trainers. We are a dedicated team to help people reach their desired health and fitness goals, but our motive does not stop here alone we also work very closely to improve muscle and postural imbalances.
Our style of workout is based on functional movements which keeps the person entertained and have fun while doing exercises. We surprise our clients with different types of workout schedules and exercises while giving the best results in the end.
I, as a personal trainer, have been into this field for the last 11 years and helped many clients achieve their goals. Because of the constant demand for good personal trainers, I decided to come up with a personal training company which filters authentication of the trainer’s education and skill to provide the best training and results.
2. How did you come up with this idea and go about executing it?
I had this idea, to come up with a company which provide trainers to people who have good knowledge and skill to train the general population, athletes or sportsmen/women.
In our society, we lack well educated and well-behaved trainers, and I wanted to fulfil that gap by filtering the best trainers in the city (PAN India in future), and to achieve this milestone I needed the best web designer who himself/herself have passion for fitness.
Thankfully, I had one in my circle and we both came up with this company.
3. What has been your biggest challenge that you faced and how did you overcome that?
The biggest challenge I faced was working with a team who are on the same page. When I started my business there were very few web designer or marketing agency who had knowledge about the fitness industry.
They are not easy to find but thankfully I found 360weblift for my task Establishing Adhere To Fit in a well-developed city like Chandigarh and reaching to the target audience by competing with already established fitness brands.
We focused on the actual needs of the client and gave them services according to their comfort level which attracts customers towards our training services. We focused on Marketing And Customer Service which helps us to stand among big brands of Chandigarh.
4. What do you think are the most important qualities of a successful entrepreneur?
Being Persistent is one of the most important properties of a successful entrepreneur because in every business there are lots of hurdles so being persistent at that time is very important. Secondly, self-confidence for taking powerful decisions.
5. What are some of the most important factors for running a successful business?
Firstly, a well-designed plan of business, a kind of synopsis so that there will be no chance of mistake in taking decisions regarding what will be the next step. Strategic ideas and plans are needed which need to be completely different and better than your competitor brands.
There must be a USP in your brand so that you will be able to stand in a competitive market, and more importantly, branding and marketing your brand or business is very efficient way on social media platform is much needed for a successful business in this digital era.
6. What are your tips for the first time and aspiring entrepreneurs?
Start with Well strategic Plan and Focus. Be optimistic and persistent at the time of problems and failures and learn from them. More and More focus on customer's needs and customer Assistance. Believe in yourself and surround yourself with positive people. Be Decisive and be ready for risks.
7. How can one overcome a hurdle of lack of funds when starting up?
Firstly, monitor your funds and start with social media marketing which is much cheaper. If possible try to start a business in partnership, this will divide the load. Crowd Funding is also a way for a new start-up for increasing budget.
Make your plan and idea so attractive that you might get an investor for investing in your business to give a good start.
Interview By - Sonam
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