Be Patient, Enjoy What You Do and Work Hard - Aakriti Singh (Blogger)

Aakriti Singh


Life is very straightforward.. Be Happy, Be patient, Enjoy what you do and work hard. Things may take time. Put forth a strong effort. 

You may grow slow, but in the end - “Slow and steady wins the Race"


Tell us about your background and journey. 


I am Aakriti, a fashion, beauty and lifestyle influencer and a blogger.

I believe a journey of a thousand miles begins with a single step and my that single step that I took 4 years back put in the position where I am today.

By profession, I am a computer engineer and currently pursuing MBA in Business Management.

I was good at English and my vocabulary was quite good during my college days, Therefore, I started blogging as a content writer for someone else blog for few months. I used to write about lifestyle, fashion and technology. Then, eventually with a passage of time I started my own blog by the name of 'The Inspire spy'. I started putting up different blogs on fashion, lifestyle, technology and much more.

It gained immense love by the people in a brief timeframe. I started getting invites from different technology, fashion, beauty and lifestyle brands to cover them in my blog.

I started liking moving around, attending events and setting up content on my website. Since then this journey is adding more tracks.



What led you to start your page on Instagram and what is it about.


During my college day, I was a very simple and normal girl. I used to notice other girls, their outfits, their dressing sense and the way they carry themselves. Then, I used to think that I should also put in some efforts on my dressing sense and styling of my outfits in the most ideal manner I could. After all, no efforts go waste. 

In few months, people started appreciating me for my dressing sense and sudden change in my personality. They started liking my pictures on Facebook. Then, a thought came into my mind that why to start posting pictures on Instagram as well. An ever increasing number of individuals began liking my photos and started following me.

My Instagram page is by the name of 'The Iconic Soul’ (@aakriti17_tis) and it is related to fashion, beauty and lifestyle where I try to curate the best content related to the mentioned niche.



How would you distinguish the term blogger from an influencer?


Numerous individuals truly get mistaken for the term blogger and influencer.

What I understand here is , a blogger is the one who adores writing and set up web journals or article on a specific website or blog. Though , an influencer is the one who has the capability of influencing people with their way of living, pictures, content , styling and we can count a lot more here.

A Person can be both a blogger and an influencer if he or she writes blogs and influence people.



Is it financially sustainable to be an influencer today?


Being an influencer is not an easy task, each day comes with different approach, challenges and experience. There are days, when you have to curate the content just in a restricted time on urgent basis like in an hour which requires a relax mind and a high patience level.

Yes, It was financially sustainable to be an influencer till an year ago. But, due to this pandemic, COVID - 19, a lot has changed in the business world. Some brand had to shut down whereas some are trying to sustain, which in the long run puts a great impact on influencers as well. I wish things get back to normal and people again rejoin their work.



What do you think influences consumer behavior?


I believe fakeness is something everyone can steam and conclude. What impacts consumer behavior is the accuracy. Every consumer has a right to receive correct details and reviews about the products. After all, consumers love us for what we are and somewhere they trust us and our sayings .



What is your idea of success or your mantra in life?


My mantra in life is very straightforward.. Be Happy, Be patient, Enjoy what you do and work hard. Things may take time. Put forth a strong effort.

You may grow slow, but in the end - “Slow and steady wins the Race".



How can someone become a successful social media influencer?


MOVITATION, DEDICATION, PATIENCE and HARD WORK, these four mantras are truly viable to become a successful social media influencer.

It is very important to first find your area of interest in influencing and start working on it.

Set your points, and without the turn back, take a shot at it.



Which is your favorite book and why?


To be honest, I am not a book reader. But, yes I love reading blogs and articles by different news channels and most importantly, fashion and lifestyle blogs to keep myself updated and refreshed with the ongoing trends in fashion.

 


Interviewed by - Manav Malik

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