Aarya Vora - One Should Work on Their Content and Be Different From Others

1. Tell us about your background and Journey.

Born and brought up in Ahmedabad. In 2008 December I came to Mumbai for acting. When I was in Gujrat I used to do lots of Gujrati serials and anchoring and learned classical dance. So somehow I got a chance to work in industry. When I was in Mumbai I gave a few auditions for Zee shows and for a few feature films and from that I got a chance to work in my first film “My friend ganesha”.

After that I did one more move “Click” directed by Sangeeth Sivan. After that I thought to give a try in the South Indian Industry and that way I went to Tamil, Telugu or Kannada films, and there I did a couple of films like 2-3 films, and somehow I was not comfortable into South Indian Film industry as there was language barrier, foods, and different style of work.

So I stayed back in Mumbai. I was not sure about the movie decision as I came into the industry at a very young age. So after coming back to Mumbai I did one TV serial is DD Hindi, where I played the daughter of Sudha Chandra and then I worked in “Devon ke Dev Mahadev” as Shree Ganesh’s wife Siddhi and then couple of appearance in “Savdhan India.”

After that I engaged myself in further studies beside that I was still doing modeling and catalogue shoots in Gujrat. After completing my studies I joined my family business and thought to focus on my family business and want to become business women. So when the TikTok launched I started to make funny TikTok videos for fun and it gained good reviews and following.

Then I started to share it on my Instagram page and this led to gaining more followers and from there I started to blog. First I did barter collaboration with brands. After that I learned in a professional way, like editing, taking the right image of me with the brand.

I like to travel a lot, and during that I thought why not create content at the same time. Thus, I started to create a travel blog. During lockdown I learned editing and started to post my blog on YouTube about my journey in Turkey, Dubai, Europe and later planning more countries for blog. So that’s my Journey so far.

2. What led you to start your page on Instagram and what is it about?

I was using Instagram earlier also, but not so much. All it started when I started to post my TikTok video and got lots of followers and in that way got more motivation to do something creative and at the same time I was traveling.

Posting lots of my International travel pictures and videos, so that was the reason I started to be more active on Instagram and started my Influencer journey.

3. How would you distinguish the term blogger from influencer/digital creator?

Blogger and Influencer both are different. I think a blogger has a subject to write about or have a website about lifestyle and fashion. But if you ask me proper meaning, then there is a difference between a blogger, influencer and digital creator. Even a digital creator is not only for Instagram, it can be YouTube also. Influencers are more into influencing people and making them aware about brands.

4. Is it financially sustainable to be an influencer/digital content creator today?

To become an influencer, you can become more independent. For initial days you have to invest your time, research, and talk to people. Need to do hard work, observe famous influencers for how they create and work for the brand, content.

If you are not getting any brand then you can please them with your work in a barter way. Later on when you start to create good content and page nicely so definitely the brand will approach to take collaboration in a professional way. It will take time but yes, it gives financial sustainability. But one should work on their content and be different from others.

5. What do you think influences consumer behaviour?

My audience follows me, whenever I’m travelling or I go for solo travel or road trips. Few audiences get inspired and they always respect the way I live independently. They also text me that they dream to live my life and travel like me. Even when I promote any brands my followers who trust me they buy products and they get influence.

6. What is your idea of success or your mantra in life?

My Mantra in life to get success is only hard-working and different from others. For eg: I travel solo, there are a lot of girls who travel solo and I’m not the only one who is doing this. I’m different because I go for experience, do something adventurous and explore unexplored parts of the world.

7. How can someone become a successful digital content creator?

I think for both influencer and digital content creator, same things goes, be different, have to work hard, try to connect with the audience, consistency in your work, and need to have patience.

For me success is not money, I think when people recognize me for my work and people give compliments, follow your work or your life, makes you an idol, that I think is Success for me.

8. Which is your favourite book and why?

My favourite book is “7 Habits of highly effective people” by Stephen Covey. I like it because when you want to become successful in your life you have to follow people who got success and lived their life with good habits. I always admire how they had worked, lived and what they did in their life to get success. This book motivates a lot.

- Aarya Vora

Instagram @aaryavora

Interview credits - Zelador

Interviewed by - Nishad Kinhikar