Ria Rustagi - Neuphony Believes in Unlimited Potential of Human Mind and Strives Toward Unlocking It to Bring Out the Best in Them


Neuphony believes in unlimited potential of human mind and strives toward unlocking it to bring out the best in them. Neurofeedback has been scientifically proven to be a powerful tool to improve the overall health of your brain including improving memory, sleep quality and reducing stress and anxiety. 


1. Tell us more about your company and your journey.

Neuphony comes from a very personal inspiration for them and the company is dedicated to Ria’s sister Pankhuri Rastogi (whom the company is named). Pankhuri got a rare brain infection in 2016 and was in Stroke ICU at the age of 25 for 6 months. 

Those 6 months were very challenging Emotional, physically and mentally for the whole family. During that time the family saw a lot of ups and down, but during that phase not knowing what was happening inside her brain, why she was not able to talk to the family or move was something Ria couldn't digest and understand.

It was very difficult to see her in so much pain and not knowing what she is thinking. Unfortunately, things didn’t go good and she passed away in November 2016. The whole family went through trauma and had their own way of dealing with it.

Bhavya is an engineer not only by degree but also by passion. He loves working on gadgets and Technology. He wanted to be an entrepreneur since his days at B.Tech. When Bhavya and Ria were brainstorming ideas they thought of the challenges they faced and after a lot of months of research and efforts by Bhavya, they finalised on developing wearables for the Mental health to start with.


2. How did you come up with this idea and go about executing it? 

People talk about mental health without understanding that it is a biological concept, and we have the power to control our brain. Neuroplasticity is a concept which means we can change our brain even at the age of 50 using food, meditation and yoga, and this can be validated using Neufeedback. PankhTech combines these 3 and created Neuphony. 

Neuphony believes in unlimited potential of human mind and strives toward unlocking it to bring out the best in them. Neurofeedback has been scientifically proven to be a powerful tool to improve the overall health of your brain including improving memory, sleep quality and reducing stress and anxiety. 

Neuphony brings you the benefits of neurofeedback at the comfort of your home with the help of our headband and a mobile application. The headband measures the electrical activity of your brain and the mobile app based on the sensor data recommends you meditation techniques to achieve your desired state. Over sessions it trains your brain on how to achieve the desired state itself.

While Neuphony is the product name the name of the company is PankhTech named after Ria’s sister Pankhuri. We are a startup across India and Europe.

The wearable market for brain has just developed for the last 10 years with dominance in the U.S, and Europe recently catching up in the past 2 years. We are the first Indians to work on this, and also the first device to be developed keeping in mind the Indian market. The manufacturing will be completely done in Delhi, India.

We also plan to bridge the gap between neuroscience field and researchers so we would like to bring different devices for different levels. Also we would like to extend the use of Neuphony for medical applications such as paralysis and any neurological disorders in the future.


3. What has been your biggest challenge that you faced and how did you overcome that?

Building a team and finding like minded individuals is one of the biggest challenges that we as the cofounders of Neuphony had gone through. Another challenge we went through was it is very difficult to bring a new and innovative idea into the market. People are not very open to technological


4. What do you think are the most important qualities of a successful entrepreneur?

Self Motivation and being open to change, adapt and learn are the most important things for any entrepreneur.


5. What are some of the most important factors for running a successful business?

You will face a n ew problem every day, you have to make sure you are looking for solutions from T0. I always asked myself in any solution what can i do about this - It helps me think in a constructive, problem solving way.


6. What are your tips for the first time and aspiring entrepreneurs?

While it is important to aspire and dream, make sure you also do a thorough research. You have to create something which people want, and not what you think people need.


7. How can one overcome a hurdle of lack of funds when starting up?

It is always important to show investors and your customers, you are in it and you believe in it. Hence, investing your resources are important, thats what i did.




- Interviewed by - Christina Monachan