In the 21st century, it can be noted that the world runs on technology. It can be considered that technology has now become the fourth basic human need after food, clothing and shelter. With growing technology, the world has come closer and people are drifting apart. In a way, it can be said that technology has its own pros and cons. In case of emergency, one tends to resort to technology as solutions are now at one’s fingertips with the help of technology.
Humans now are so drowned in technology that their day begins with and ends after checking their phone, mainly social media. Recently, social media has not only been a source of information or entertainment but also a source of income for many people. Social media helps promote local businesses to a wide range of people with a nominal charge which is easily affordable for all. It works hand in hand with digital marketing which provide sponsored advertisements to potential customers.
Facebook and Instagram have been popular right from their inception in the year 2004 and 2010 respectively. While Instagram came into being as just a photo-sharing platform, Facebook, on the other hand, was promoted as a platform to share ideas, photos, contacts, expressing likes or dislikes among other features.
Some of the latest features of these social sites are sharing data with only a limited number of people, uploading time bound disappearing images, creating short and fun videos, promoting businesses and so on.
For promoting your business on these social sites, you have to spend a lot of time browsing all the potential steps to be carried out along with the risks involved while giving out personal and financial details. Now that Facebook and Instagram are both owned by Facebook, their working and database are interlinked. To have your Instagram page verified, you need to have a linked Facebook page with both of them having a certain number of active followers for it to be considered engaged.
The recently launched ‘Shop’ feature acts as a link between sellers and potential buyers. With digital marketing playing a pivotal role in the promotion, consumer-mapping and targeting audience, it has become easier for sellers to advertise their products. Sellers can update their contact information (business number and email address) so that buyers have a sense of safety and security. Contacting sellers will be easier and buyers will get time to time updates of the status of their order.
Buyers can track their orders and can expect faster delivery due to the absence of intermediaries. This will also mean that no extra charges will be charged from the customers and there is also a scope for buyers to get products at a cheaper rate with a high margin of saving.
Sellers will have the benefit of mouth publicity. With the proper use of Facebook and Instagram, when the promotion of the products is in order, the products will reach a large number of people in very less time. This will lead to an engaged page with many potential buyers to start ordering and becoming customers. Now these customers on receiving quality products will post great reviews on the internet and also start promoting amongst their acquaintances.
Thus, due to the growth in technology, Facebook and Instagram feature has proved to be a boon for local sellers and potential customers who tend to rely on online purchases due to shortage of time, desire for classy, elegant and rare pieces, cheaper products and faster delivery.
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