Tell us about your background and journey.
My name is Nancy Misra, popularly known as “The Cynosure Girl” (on YouTube & Instagram). I was born in a small town called Varanasi. By Profession, I'm an Entrepreneur, Blogger, YouTuber, and an Influencer. I had always been an intellectual person since I was in class in 4th at my school.
I never thought of doing things whatever I'm doing right now. Usually, in India, parents support and inclined their children towards studies only, which is not wrong.
This is what happened to me also. I was a bright student in my school till class 10th. But after that (the reason I don't know) I started losing my interest in studies maybe because we get a lot of pressure of tasks for the competition later.
Then I started preparing for my competition, which was the medical examination. And guess what, I failed! After that, I joined a decent college, and then I decided to complete my graduation.
What are the basic ideas would you like to share with young readers to make them more aware about the financial aspects of the market?
I always recommend to everyone that don't be hungry for money, be hungry for skills.
The more skills you learn, the more money you will earn. It was my biggest mistake that I always regret, not about failing, not about trying; I always thought about making money, not skills.
So, I suggest to my younger generation that please don't be afraid of trying and failing 100s of times. Just try to acquire as many skills as you can.
When and how did you find out Finance is your field of interest?
After joining my college, where I was doing Biotechnology, till my 3rd year, I didn't realize that I am interested in Business & Entrepreneurship.
I realized this when I again decided to prepare for another competitive exam, and this time it was CAT (for MBAs). But suddenly, after preparing for 2-3 months, I somehow found out that it's not something for me.
Then what? I again left it. I got depressed that "what I'm doing with my career? I'm just playing with my future and going nowhere". One day, one of my close friends just said, "if you can't do an MBA, then why not should we start our own business?"
I was shocked that starting a business requires so much money, time, and effort.
How do big Youtubers and entrepreneurs become brands and how important is it to have money in this field?
Then I found out that you don't require money to start any business; you need your passion and a good idea. So, yeah, I can say that I found out my passion with my only friend Abhishek who always supported me in my journey. We started thinking about business ideas, and yes, we got so many ideas.
One of our ideas was to start a business, which was like we aggregate with the local coaching institutes and develop an app where students can find the best one according to their preference.
At that time, I had no idea about the cost of developing an app or funding. I just had this idea.
And guess what, I failed again. I can't say I failed; I just dropped this idea of creating this kind of app and business because I found that nobody requires this.
I again tried and got some ideas again and again. I started implementing some of them because I have a limited budget and still in my college.
Then I realized that if you want to start a business, then you need a skill that would be valuable to others. I started researching, and then I came across something called "Digital Marketing" and how people learn this skill and earn handsome money. I was determined to learn this skill at any cost. I again started listening to YouTubers, but this time I also implemented whatever I was learning.
I started seeing results. Then I started my Instagram Page @TheCynosureGirl, which is all about Business & Entrepreneurship.
I started working on my page very passionately because I knew that I wanted to do this. From there, my friend Abhishek Tripathi and I began this Digital Marketing company ProWorkly.
One piece of advice that you feel would have helped you while starting in this field?
This is my favourite question because I always say only one thing: you should try different things. Because I don't believe that by doing only one course and seeing videos of other people, you cannot find out your passion until you start implementing things independently.
I always believe in implementing things like I recently felt that I should start a blog because so many people on my Instagram page are consistently asking me business-related questions.
That's why I decided to start a blog, which is "My Business Route," where I share all things related to online business and how you can begin to start your business.
So, last but not least, the golden rule is only to follow your passion, whatever you like doing, and most importantly, be happy wherever you are.
Interviewed by - Divye Satija
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