Image Credit: ACCA/Twitter
Netizens are
going bananas, all thanks to a teen from Pakistan and her viral video sweeping
the length and breadth of the nation. From celebrities and musicians to brands and
regular people– no one’s getting enough of the pawri. As if this wasn;t enough, the memers are having a field day,
and this pawri seems to be going on a
full steam.
Bollywood Joins
the Pawri
You know something has become huge when the Hindi film industry decides to get involved. Actor Deepika Padukone is the latest to jump in the bandwagon as she took to her Instagram and shared her version of the ‘pawri ho rhi hai’ trend with a cute photo collage of her childhood photos. Actor Shahid Kapoor, too, joined in the fun. But what is the whole deal and why is it blowing up so much? We’ve got you covered.
Context And
History
Dananeer Mobeen, a 19-year old teenage influencer from Pakistan often posts comical videos poking fun at burgers on her social media, but little did she know what would follow when she put up a video in which she’s in some hilly region, and says with a deliberately put-on accent to take a dig at a group of posh people in her country – ‘Yeh humari car, ye hum hai aur ye humari pawri ho rhi hai’. The rest, as they say, is history.
Sensation Sweeps
Over India
Mumbai-based music composer Yashraj Mukhate was the one who actually put the Pakistan video on the map and helping it cross the borders when he put up a hilarious rap video of Mobeen’s video and that’s when most of the nation woke up to the phenomena that is the pawri video. Actor Randip Hooda then followed en suite and became one of the first film stars to groove to the video.
Views And Brands
The video which has now over 30 million views has become a huge hit with the people and memers, with Dananeer becoming an overnight sensation, and the love and appreciation for the video continues to pour in. Using Twitter hastags of the same name, people are posting their own take and rendition of the funny video. If that wasn’t enough, popular brands have also taken to social media with their A-game marketing, using the viral meme template.
Food-based and delivery companies have
especially taken to the trend. Swiggy, Zomato, and Domino’s have been some of
the first movers to use the meme template. Other brands like OYO and Netflix
have also displayed their creativity through memes.
Conclusion
The internet community is a group of people that embraces everything together. This explains why things blow up and start to trend across all the social media platforms at the same time. People’s love for funny and unconventional helps catapult nobodies to super-stardom overnight, and in some cases, make them a bigger deal than they are. These people, unwittingly become trend-setters and influencers and develop a throng of following that now looks forward to everything they would do next.
While this does put pressure on artists and content-creators to think out of the box and appease the people, they seldom repeat their feat. But for now as the netizens continue to groove to Mukhate’s musical twist to the trend, and brands continue to milk it to the fullest, it seems, this trend is here to stay.
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