In order to become a successful social media influencer, you should be consistent with your work and you need to constantly add some value to other people’s lives through your content. Give your followers helpful and fun content and the industry respects and regards that.
1. Tell us about your background and journey.
Well it dates back to my college days. I was in the middle of my masters in economics when I realized my dreams and aspirations were changing and I was no longer happy with where I was. I took the leap of faith, switched and started my career in fashion from scratch.
The journey has been rewarding to say the least, but that’s always the case when one chases and believes in their dreams
2. What led you to start your page on Instagram and what is it about?
When I realized I wanted a career in fashion, blogging came naturally to me and that’s when I made my page. Our social media platform mostly talks about fashion and fashion hacks that helps women feel more confident about themselves and their clothes!
3. How would you distinguish the term blogger from an influencer?
You don’t have to be a blogger to be an influencer. Somebody who has a positive impact on anyone watching them and has the ability to guide or shape their choices in a rational way is an influencer.
4. Is it financially sustainable to be an influencer today?
Absolutely! It’s a full time job like any other which requires great effort and comes with great rewards too!
5. What do you think influences consumer behaviour?
There are multiple factors that can influencer a consumer. As an influencer I think on the top would be credibility and trust. If your viewer trusts and believes your reviews are genuine, it will influence him/ her to try the product.
6. What is your idea of success or your mantra in life?
I feel one can never be too successful, in the materialistic perspective of things. There is always a new goal. Which is why I like to equate my success to my level of contentment and happiness
7. How can someone become a successful social media influencer?
Contrary to popular belief, having a huge following doesn’t mean you are successful or an influencer. If most of the people coming to your page don’t like you, I think you have missed the point.
In order to become a successful social media influencer, you should be consistent with your work and you need to constantly add some value to other people’s lives through your content. Give your followers helpful and fun content and the industry respects and regards that.
8. Which is your favorite book and why?
I love The Secret because that book changed my perspective on how I saw my dreams and life.
Niki Mehra
Instagram being her strength at more than 300k followers, she has taken her love for high street
fashion to another level with hands-on practical hacks under the hashtags #NMRethinks and
#hacksbyniki. She firmly believes that in this rat race of changing fashion trends, one should not feel left out and instead be more open to finding one's own style.
She has had the immense opportunity to be featured in and on the cover of various magazines. Apart from that, she has been invited to radio shows, podcasts and Fashion Weeks in the Top Fashion cities in the world.
Our author also proudly holds the “Best Indian Fashion Influencer 2018” award at the JD Fashion Awards and News X Women Achievers Award 2019.
(Influencer)
Instagram id: @nikimehra
Interviewed by : Aradhana Kumari
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