A very passionate musician and a creative thinker knows how to entertain crowds with his skills. He started "Aalaap Factory" a Music Recording Studio & a Jam Room in the year 2017. Played
at IPL for Royal Challengers Bangalore Drummer for West Block Blues -
BFC (Bangalore Football Club). He also holds the Guinness World record
& Limca Book of record holder - Largest electronic keyboard
ensemble.
1. Tell us more about your background, company, and journey.
I'm Akshay, 26 years old. I have done my MBA in Entrepreneurship & Family Business.
I Have been learning music for almost 15 years now. I have performed 500+ Live Shows across the world. I run a professional recording studio and a rehearsal space in Bangalore, called Aalaap Factory. Aalaap Factory, was also chosen as one of the Top 13 Recording Studios in the country for Independent Musicians in 2021, We also a 2 page article on the India's Music magazine "Score"
2. When did you first decide you wanted to pursue music and how did it start?
I was put to music class as my parents always wanted me to do something more than just a regular school education, so I was always pushed to do a lot of sports and co-curricular activities during my school days. Once such a thing was my Keyboard class. Later when people actually started recognizing me and when I was getting noticed because of my music, and later when we started performing shows and saw some revenue coming from it, that's when I thought of taking Music as a Business.
3. What has been your biggest challenge that you faced and how did you overcome that?
Fortunately, I never had any such issues as my parents were super cooperative, in fact they have made all the facilities that I wanted, they just wanted me to do my best in whatever I did. So , I have been blessed and I have never had any such challenges.
4. How did you come up with this idea and go about executing it?
I have been a musician for the last few years, and have been playing with bands for almost 7 years now. The problems we faced during our jam session and recording session as a band, I wanted to solve a few of those problems at a very reasonable rate for the budding artists , thus I decided to start "Aalaap Factory".
Before I started, we had a small jam space inside my house where my band used to Jam often, and I always wanted to rent it out to others and make some small pocket money, but with support from my parents ,I ended up setting up a professional Jam Room & Recording studio.
We had empty space in my dad's office building and I decided to utilize this space. Made a proper business plan and pitched it to my dad , and he decided to fund me for this project. So I did my homework and went through a lot of videos and spoke to a lot of the Industry experts and made my dream project in the span of 3 months. Once I started I wanted to make it big, so decided to do my Masters in Entrepreneurship ,which helped me in discovering a new dimension of Music Business.
5. Who is your favorite artist and why?
Being a musician I listen to alot of music and I follow a lot of them. The number of people who have inspired in the field of music is just too many. I love Shivamani (Drummer), AR Rehman, and SPB. I love a lot of Indian and forign bands Like Linkin Park, Metallica, Bryden & Parth, Agam, Thaikkudam Bridge the list goes on.
6. Is formal training required or can one train themselves purely on the basis of talent?
There are no such rules in Music. But yes, if you want to learn and understand and want your basics right, then you definitely need a formal training at least until you get your basics right and post that music is all about experimenting and improvising. Music is like an art, they can teach you how to hold the brush and tell you what colors you get while mixing 2 colors, but it's all your imagination and creativity that makes a good painting, just like you practicing it and expermening will help you make good music. You should have good ears and listen to alot of music and take inspiration.
7. What piece of advice would you like to give to future and aspiring artists?
As an artist our main and priority is to be good at what we are doing. More importantly an artist has to be humble, passionate and a good learner. An artist should always be hungry for learning things and at the same time be looking for every opportunities to showcase his art to the world. Practice more than you sleep in a day.
8. What are some of the most important factors for running a successful business?
For people who are starting new, make sure you work on a proper Business plan.
Work on your numbers, work on your services & strategies , work on marketing , Build contacts.
We musicians tend to do things for passion , but when you start a professional studio or jam room, make it a point to run it professionally because there is too much investment involved.
Maintain proper accounts.
When it comes to investment, always go step by step, prioritize your gears. More than all these, people do not come to you because you have expensive gear, they come to you for the kind of work you do and how you treat your customers. So master your art of Music & treat your customers well.
I'm Akshay, 26 years old. I have done my MBA in Entrepreneurship & Family Business.
I Have been learning music for almost 15 years now. I have performed 500+ Live Shows across the world. I run a professional recording studio and a rehearsal space in Bangalore, called Aalaap Factory. Aalaap Factory, was also chosen as one of the Top 13 Recording Studios in the country for Independent Musicians in 2021, We also a 2 page article on the India's Music magazine "Score"
2. When did you first decide you wanted to pursue music and how did it start?
I was put to music class as my parents always wanted me to do something more than just a regular school education, so I was always pushed to do a lot of sports and co-curricular activities during my school days. Once such a thing was my Keyboard class. Later when people actually started recognizing me and when I was getting noticed because of my music, and later when we started performing shows and saw some revenue coming from it, that's when I thought of taking Music as a Business.
3. What has been your biggest challenge that you faced and how did you overcome that?
Fortunately, I never had any such issues as my parents were super cooperative, in fact they have made all the facilities that I wanted, they just wanted me to do my best in whatever I did. So , I have been blessed and I have never had any such challenges.
4. How did you come up with this idea and go about executing it?
I have been a musician for the last few years, and have been playing with bands for almost 7 years now. The problems we faced during our jam session and recording session as a band, I wanted to solve a few of those problems at a very reasonable rate for the budding artists , thus I decided to start "Aalaap Factory".
Before I started, we had a small jam space inside my house where my band used to Jam often, and I always wanted to rent it out to others and make some small pocket money, but with support from my parents ,I ended up setting up a professional Jam Room & Recording studio.
We had empty space in my dad's office building and I decided to utilize this space. Made a proper business plan and pitched it to my dad , and he decided to fund me for this project. So I did my homework and went through a lot of videos and spoke to a lot of the Industry experts and made my dream project in the span of 3 months. Once I started I wanted to make it big, so decided to do my Masters in Entrepreneurship ,which helped me in discovering a new dimension of Music Business.
5. Who is your favorite artist and why?
Being a musician I listen to alot of music and I follow a lot of them. The number of people who have inspired in the field of music is just too many. I love Shivamani (Drummer), AR Rehman, and SPB. I love a lot of Indian and forign bands Like Linkin Park, Metallica, Bryden & Parth, Agam, Thaikkudam Bridge the list goes on.
6. Is formal training required or can one train themselves purely on the basis of talent?
There are no such rules in Music. But yes, if you want to learn and understand and want your basics right, then you definitely need a formal training at least until you get your basics right and post that music is all about experimenting and improvising. Music is like an art, they can teach you how to hold the brush and tell you what colors you get while mixing 2 colors, but it's all your imagination and creativity that makes a good painting, just like you practicing it and expermening will help you make good music. You should have good ears and listen to alot of music and take inspiration.
7. What piece of advice would you like to give to future and aspiring artists?
As an artist our main and priority is to be good at what we are doing. More importantly an artist has to be humble, passionate and a good learner. An artist should always be hungry for learning things and at the same time be looking for every opportunities to showcase his art to the world. Practice more than you sleep in a day.
8. What are some of the most important factors for running a successful business?
For people who are starting new, make sure you work on a proper Business plan.
Work on your numbers, work on your services & strategies , work on marketing , Build contacts.
We musicians tend to do things for passion , but when you start a professional studio or jam room, make it a point to run it professionally because there is too much investment involved.
Maintain proper accounts.
When it comes to investment, always go step by step, prioritize your gears. More than all these, people do not come to you because you have expensive gear, they come to you for the kind of work you do and how you treat your customers. So master your art of Music & treat your customers well.
Interviewed By - Madhumitha
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