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When I say Dominoes, what color comes to mind? How about a visit to Coca-Cola? Brand color psychology has been employed by companies like these to generate powerful associations in the brains of their customers.
However, there's more to brand color psychology than just connecting a brand with its trademark color. It's about the emotions and sentiments that these colors evoke in us.
Therefore, we'll go over the implications of color psychology in branding, why they're so essential, and what is colour psychology associated with different colors.
What is Brand Color Psychology?
The study of how color influences how we view a brand is known as brand color psychology. Colors have a strong emotional impact on us. And how we behave as consumers is heavily influenced by our emotions.
A framework for understanding how and why we connect with brands in our lives is provided by brand color psychology. It's also a useful tool for brand development.
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What is the Importance of Colour Psychology in Branding?
Understanding color psychology in branding gives you another tool for achieving the overarching purpose of branding: changing consumer perceptions.
Since color is among the most fundamental visual stimuli in the human sequence of cognition, brand color psychology is important.
The Psychology of Colors in Branding
What do the most often used colors in branding and marketing have in terms of psychological associations? The five most widely used colors are listed here, along with brand color psychology rules for each.
Keep in mind that none of these emotional reactions are objectively linked to any one color. Context and culture are important when it comes to the psychology of colors in branding.
Choosing the perfect color for your brand may be a sensible, educated decision if you have a firm understanding of your brand positioning and personality.
The psychology of color Red
Red's effects on the brain are not subtle, and it is arguably the most stimulating of colors. As a result, it must be handled with caution for branding purposes. Red has been demonstrated to slow down and intensify our reflexes, reducing analytical thinking.
Because red has the longest wavelength of all the hues, it seems closer than it is. It's the hue of love and desire. Red is associated with increased hunger and is utilized in a variety of colorful phrases associated with excitement: Red-hot, red-handed, see red, paint the town red.
The psychology of color Yellow
Yellow is usually thought to be a happy color, yet too much of it can cause feelings of rage, irritation, fear, and worry. This is because it is the hardest color to comprehend.
When used correctly, yellow has been proved to promote metabolism and boost self-esteem. It is the most apparent color due to its comparatively large wavelength; it is exciting and attention-grabbing. This characteristic is exploited by traffic signs, commercials, legal pads, and certain warning labels.
The psychology of color Green
Green is the most comfortable hue for our eyes since it does not require any adjustment when it touches the retina. As a result, it is relaxing, soothing, and appealing. Because human eyes can distinguish the greatest colors of green, it can increase eyesight and is employed in night vision.
Green is the hue of balance, as it sits nicely in the middle of the spectrum. It is a symbol of nature and fertility.
It is a soothing color that's frequently used in healthcare. Green, like other hues, has a negative aspect. It is both a symbol of good health and a symbol of bad luck, as well as a symbol of jealousy.
The psychology of color Blue
Red is the color of the body, whereas blue is the color of the mind. It is the hue of clarity and communication, and it is serene and peaceful. Blue is the most popular color among the world's population, according to brand color psychology studies, and is especially popular among men. It is, of course, present in every aspect of our daily life. The sky, the oceans, and the lakes all have this color.
Blue is non-threatening, conservative, and conventional because of its global preference and environmental omnipresence. When a brand chooses a shade of blue for its identity, it is not taking any chances. It is regarded as a symbol of stability and dependability, and studies have shown that workers in blue rooms are more productive.
Blue is, of course, a color associated with sadness and coldness. It is one of the least appealing hues since it indicates spoilage and poison.
The psychology of color Purple
Purple, at the crossroads of red and blue, is an intriguing combination of masculine and feminine characteristics—warm and chilly at the same time, but neither. Unless the dominance of one or the other is evident, this blending of blue's tranquility and red's excitation can be unsettling. Blueish purple, on the other hand, is unmistakably cool, and reddish-purple is unmistakably warm.
The color purple is associated with monarchy and valor, as well as money, elegance, and refinement. It is one of nature's rarest colors, and as such, it can appear either unique or fake.
Purple is the color with the shortest wavelength and is the last to appear. As a result, it is linked to time, space, and the cosmos. It has a spiritual, contemplative, and meditative feel to it, implying creativity and imagination.
The Lesson
The visual identity of your organization has a significant impact on how the rest of the world views it. Color is one of the most important aspects of a brand's visual identity.
One of the most effective methods to build a powerful and meaningful visual identity is to choose a hue that is authentic to your business, expresses your brand personality, appeals to your audience, and differentiates your firm from the competition.
The first step in selecting the best candidate on the color wheel is to understand the psychology of colors in branding. So, which color would be best for your company?
Written by Anshika Bansal
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