A fashion photograph is a photograph made particularly to show clothing or accessories, usually with the intent of documenting or selling the fashion.
Although fashion photography is a popular photography genre, it is also highly competitive. It falls under the domain of photography genres as commercial photography. Fashion photography is ubiquitous, in which one can see images of men and women dressed, showcasing outfits, accessories, and footwear.
At the end of the twentieth century, the Calvin Klein advertisement featuring only Calvin's portrait changed the very definition of a fashion photograph from a picture of the featured clothing to the selling of a glamorous lifestyle identified with a specific logo.
Fashion photography has a commercial intent which makes others that it lacks photographic and artistic integrity. The main purpose is to attract people towards new trends in fashion and make them buy that fashion. It also reflects women's image of themselves, including their dreams and desires, self-image, values, sexuality, and interests.
Types Of Fashion Photography
Understanding the different types of fashion photography. So, here are 4 styles of genres.
1. High Fashion Photography
High fashion is something people see frequently on the cover of popular magazines and one-page newspapers. It means photographing well-known supermodels in exaggerated poses, stylish wardrobes, and other elements including hairstyles and location blended to create a flawless image.
Getting that flawless image is quite the challenge as it requires proper location, lighting, models, wardrobe, hair, and much more. People who are professionals in make-up, wardrobe, and hair styling are necessary while shooting.
Then there comes the equipment, you’re going to need lighting equipment as well as a good camera. You should use a small-weight camera with a good battery life and features that help with low light conditions. You will also want a selection of lenses for various types of images.
2. Catalog Fashion Photography
It is a kind of product photography. Its purpose is to sell clothing, and the focus is on the outfit. It is often a good place to start in the field of fashion photography.
Catalog photography is perhaps the simplest of the 4 fashion photography styles. Very little chance for creativity is given in this genre. The background for these photos is kept plain–white and grey colours usually.
Avoid using indoor lights or shooting at night because you want a light that captures the details of the clothing without washing out the colours.
3. Street Fashion Photography
Street fashion, also known as urban fashion, is often considered as the opposite of high fashion. Hip-hop is an example of this type which later becomes the mainstream fashion style. It is about the real world.
Street fashion photography often has more rugged looks than high fashion. Models must blend with the environment to give a natural look. This kind showcases everyday clothes like jeans, shirts, hoodies and dresses that seek comfort.
Photographers prefer shooting normal people on the streets rather than models with exaggerated poses. But, you have to take permission of the people whom you are shooting.
4. Editorial Fashion Photography
This is fashion photography that tells a story or a theme. You’ll find editorial fashion photography in publications like magazines and newspapers. The images usually accompany the text, which can be on an event or any person. They may also suggest an intriguing backstory.
Editorial photography can be similar to lifestyle photography, it’s often aspirational. Editorial fashion photographs often tell you about a theme or concept, or they may relate to a particular designer or model.
There are likely to be various types of shots requiring different equipment as well as different makeup, wardrobe, and hairstyles on your models. Editorial photography can be one of the more rewarding fashion photography styles because of the creativity it allows.
If you’re considering fashion photography as a genre, these 4 styles can give you an idea of the different possibilities in the field. There are a number of styles from which you can choose. It’s about deciding which style fits your particular needs and desires.
How To Begin With Fashion Photography?
Although it looks very interesting, a lot of research is involved in identifying the correct photographer and posing as the model which makes fashion photography a challenging job.
The photographer must ensure that he chooses the right platform. On the shoot, you must organize your team and turn the scenario into high spirits since it is necessary to manage the model and their personality for some period.
Let your website be functional. You can start with small steps and develop your work gradually. Fashion photographers have an excellent requirement as companies in the current scenario are working more online and require sustained content streaming for their website pages.
Fashion photography is more about people skills and then using those skills to make a creative and artistic scenario. Every fashion shoot requires inputs from editors, scene designers, fashion designers and makeup artists.
Post-production and final touch up also play a vital role. Photoshop and computerization skills are all also essential. It is best to work with established photographers.
Like any other photography genre, you need the appropriate equipment to make your shoot the best. Further, it depends on which style best suits your interest and needs. You can also keep your portfolios on platforms like Pinterest. We hope this complete guide on fashion photography helped you understand the field of glamour.
Written by: Prabhveet Kaur
Edited by: Nidhi Jha
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