Conduct comprehensive market research before starting your business to understand the landscape and identify opportunities.
1. Tell us about your background and journey.
My journey began in a lower-middle-class family, culminating in a B.Tech degree from G.L. Bajaj Institute of Technology. After working at American Express, I founded PacoMeals, later acquired by Placio. Launching UnMess, a B2B solution, we faced setbacks during the COVID-19 pandemic, prompting a pivot to an Outdoor Catering Company in Noida's sub-premium category.
Simultaneously, we ventured into Performance Marketing, Affiliate Marketing & Financial Consulting. Amidst these ventures, my dedication to content creation became full-time on December 22, 2023. Today, I navigate diverse challenges and opportunities, embracing my entrepreneurial and creative pursuits.
2. What led you to start your page on Instagram and what is it about?
My Instagram journey stems from a latent passion for acting and over a decade of business expertise. Despite initial setbacks in pursuing acting, my business background equipped me with a holistic understanding of various business functions & mindset.
I've been conducting coaching & training programs for professionals, entrepreneurs, and students, covering areas such as marketing, sales, finance, and more for the past 3+ years. In the current content-driven era, I decided to give it a shot and discovered a newfound joy in the creative process. From a seasoned entrepreneur to a full-time content creator, my Instagram page reflects the fusion of business acumen with a passion for content creation.
3. What is your idea of success or your mantra in life?
Success, to me, is defined by the efficiency in achieving goals. The less time required for a task, the more successful. Consider starting a business like XYZ. If you compare Shah Rukh Khan and Mukesh Ambani, Ambani's wealth of experience and resources may expedite the process, highlighting the significance of strategic thinking and efficient resource utilization in achieving success.
4. How can someone become a successful social media influencer?
Becoming a successful social media influencer demands consistency and discipline. While I may not be the authority on this, I believe that maintaining a regular posting schedule and adhering to a disciplined approach are crucial. Additionally, prioritizing high-quality content is paramount, recognizing that content is the key to success in the realm of social media influencing.
5. What are your tips for first-time and aspiring entrepreneurs?
Mindset: Manage Expectations: Recognize the stark contrast between the idealized vision of entrepreneurship and the demanding reality. Be prepared for intense effort, time commitment, and potential challenges, especially in the initial 18-24 months.
Courage and Patience: Cultivate the courage to embark on the entrepreneurial journey and exercise patience during the early stages of your business.
Skillset: Thorough Market Research: Conduct comprehensive market research before starting your business to understand the landscape and identify opportunities.
Focus on Core Functions: Prioritize product development, marketing, and sales. Other tasks can be outsourced. Avoid getting too involved in day-to-day operations, as it may cost more than anticipated.
Network: Build Industry Connections: Establish a robust network within your industry. Connections play a crucial role in navigating challenges and may open doors to opportune moments.
Strategic Networking: Connect with people who share common interests, as these relationships can potentially lead to beneficial collaborations and opportunities.
6. Is it financially sustainable to be an influencer today?
Absolutely, being an influencer is financially sustainable today. Influencer marketing, rooted in the influence of admired individuals, has long been effective. People's choices are consistently swayed by those they look up to, making influencer marketing a valuable avenue for brands to connect with their target audience.
This dynamic has created numerous opportunities for influencers to monetize their online presence through collaborations and sponsorships, establishing it as a viable and lucrative career choice.
Bio
This is Nitin Joshi. He is a content creator. He has more than 161k followers on Instagram.
Interviewed by - Ashmeet Kaur
Edited by- Arunangshu Chatterjee
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