Mohit Singh Chauhan - Determined to Forge My Own Path, I Have Decided to Embark on an Instagram Journey (Instagram Influencer With 102k Followers)

It's also essential to understand your audience demographics and tailor your content accordingly.

1. Tell us about your background and journey.

Mohit Singh Chauhan, grew up in a family deeply rooted in the world of business. From a young age, I was exposed to the ins and outs of entrepreneurship, learning valuable lessons from his parents and relatives. Determined to forge my own path, I have decided to embark on an Instagram journey. 

Leveraging an understanding of business dynamics, I approached my account strategically, focusing on niche markets and targeted branding. Drawing inspiration from my family's success stories, I infused content with authenticity and professionalism.Through consistent effort and innovative content creation, Mohit gradually built a substantial following on Instagram.

2. What led you to start your page on Instagram and what is it about?

Mohit's decision to be active on Instagram stemmed from his aspiration to enhance his visibility and engage with a broader range of people. Through his Instagram profile, he not only shares regular updates but also connects deeply with his fans, providing a window into his life, performances, and the intricacies of his journey, including captivating behind-the-scenes glimpses that offer a more intimate look into his experiences and talents.

3. How would you distinguish the term blogger from an influencer?

Distinguishing between a blogger and an influencer lies in their primary focus and approach. While a blogger typically creates content centered around written articles or posts, an influencer leverages their online presence and following to promote products, services, or causes through various platforms, including social media

4. Is it financially sustainable to be an influencer today?

The financial sustainability of being an influencer today depends on various factors, including niche, audience engagement, brand partnerships, and diversification of income streams. While some influencers earn substantial incomes, others may struggle to monetize their platforms effectively

5. What do you think influences consumer behavior?

Consumer behaviour is influenced by a multitude of factors, including social proof, peer recommendations, advertising, personal preferences, brand perception, societal trends, and cultural influences. Understanding these dynamics is crucial for marketers and influencers seeking to connect with their target audiences effectively.

6. What is your idea of success or your mantra in life?

To me, success is not just a destination but an ongoing journey characterized by continuous growth, relentless learning, and making meaningful contributions to the world. It's about embracing curiosity, staying open to new experiences, and constantly seeking knowledge and improvement. Alongside this, cultivating resilience is crucial—being able to bounce back from challenges, learn from failures, and keep pushing forward with determination and courage.

Moreover, success is also about achieving a sense of balance in life. This means finding harmony between work and personal life, pursuing passions while maintaining well-being, and nurturing relationships that matter. It's about honoring one's values, staying true to oneself, and making choices that align with one's vision and purpose.

7. How can someone become a successful social media influencer?

Becoming a successful social media influencer involves finding your niche, creating high-quality content, engaging with your audience authentically, collaborating with others, and staying consistent with your posting schedule. It's also essential to understand your audience demographics and tailor your content accordingly.

Bio
Mohit Singh Chauhan is an Instagram influencer from Sitapur, Uttar Pradesh. His content is very popular on Instagram and other platforms.

Interviewed by - Ashmeet Kaur

Edited by- Arunangshu Chatterjee