The ASMR Effect - How this New Trend Helps in Getting Millions of Views on YouTube

Have you ever wondered how those tapping and whispering videos get millions of views on Youtube? Well, here’s all you need to know about the new trend - ASMR, the world of whispers and taps.

Source - Wordcounter.tools

What is ASMR?

Autonomous Sensory Meridian Response, commonly known as ASMR, is said to be a tingling sensation in response to some particular audio and visual stimuli. The sensation begins from the crown of the head and moves down to the spine. Over the years, it has been said to become one of the famous healing and relaxation techniques that has found its niche in various domains like food, makeup products, stationery, and much more.

How Does it Work?

While the science behind it remains nonexistent, research is going on to find the most accurate reasons. In one of the studies during 2023, 30 participants underwent brain imaging in an MRI machine. It was found that, while they were watching ASMR videos, their brain showed some activity in the areas that controlled emotion and empathy.

Certain neurohormones that are closely associated with sleep and calmness were found to have been released, which give people these sensations.

When Did it Start?

It dates back to 2010 when Jennifer Allen, a cybersecurity specialist, coined the term ASMR in a Facebook group and tried to investigate more on it. It quickly caught on, and people started producing ASMR videos on various social media platforms.

Source - Wordcounter.tools

What are the Triggers?

You may have come across Youtube videos where a person gently whispers or taps on the mic. Some of them make movements like scratching, crinkling a paper, repetitive tasks and soft talks.

Nowadays these are extended to the chewing and gulping sounds while having food, popping the bubble wraps, etc. These are audio triggers that can contribute to relaxation, as said by the viewers of these videos.

Benefits of ASMR

Since this is a field where research is ongoing and lacks scientific clarity, the benefits proposed cannot be common to everyone. But, according to the viewers of these videos, the possible benefits one could get are:

• Improved mood
• Significant decrease in chronic pain
• Increase in concentration
• Reduced anxiety
• Better sleep

Does This Have Any Cons?

While no complicated effects are generated, some people may face ASMR immunity if they watch too many videos, which ceases to produce any tingling sensations in the viewer. Some people remain not affected, while some do not feel any response at all.

The Popularity Gained

Due to their deep relaxation power, millions of people have grown a keen interest in ASMR videos. This has made content creators across the world choose ASMR as their main content, as these videos gather millions of views. A Youtube content creator named DONA stands as the top ASMR content creator with about 33.3 million subscribers. She generates ‘mukbang’ content in which she consumes large amounts of various foods while interacting with the audience in a soft and gentle voice.

Influencer Marketing

As the popularity of ASMR content increased, many brands are now collaborating with ASMR creators to promote their products. In contrast to traditional advertising, this unique and innovative way provides a more realistic and natural way of gaining popularity amongst people. Popular brands that collaborate with the content creators include Coca-Cola, IKEA, Sephora, Dove, etc.

Future of ASMR

With several technological improvements in the market, the future of ASMR looks promising. ASMR can be integrated with virtual and augmented reality, which can give a more profound experience to an individual. With creators emerging from different countries with diverse cultural backgrounds, the content can become more diverse and unique. ASMR can be applied to various industries like business, hospitality and healthcare according to the needs of the customer.

As the studies on the health benefits of ASMR expand, many medical solutions for conditions like ADHD and autism can be found.

Final Thoughts

ASMR has evolved to be a huge community since its humble beginnings. As it continues to grow, various technological applications and medical cures would be created from it. There will be an increase in the number of customers who use ASMR as a relief from their stressful work schedule. It is sure that this domain of whispering, crinkling, and relaxation is here to stay.

Written by Irene Elina Eldhose

This article has been authored exclusively by the writer and is being presented on Eat My News, which serves as a platform for the community to voice their perspectives. As an entity, Eat My News cannot be held liable for the content or its accuracy. The views expressed in this article solely pertain to the author or writer. For further queries about the article or its content you can contact on this email address -  ireneelinaeldhose@gmail.com