"I turned my struggle with loneliness and depression into a thriving digital career, starting with just a blog and pocket money shoots—now I’ve collaborated with over 700 brands and flown a helicopter!"
1. Twinkle, can you start by sharing how your journey in the digital world began?
I started at the age of 17. Back then, I was pursuing Physics Honours at Amity University, but I had to drop out due to a kidney stone issue. That period was tough—I felt isolated as my friends were all in college, and I was battling depression because of my health. To cope, I turned to my passion for fashion and the digital world. I started my own blog and used my pocket money to hire photographers for shoots. It helped me overcome that loneliness and depression, and from there, I never looked back.
2. How did your academic background in Journalism and Luxury Brand Management shape your career as an influencer?
My studies in Journalism and Mass Communication gave me a solid foundation in marketing, PR, and advertising. While I was studying, I was already an influencer, so I could apply what I was learning in real time. I understood how companies work, which aligned perfectly with my role as an influencer. My Master’s in Luxury Brand Management further deepened my understanding, especially when I did a major project on how luxury brands select influencers. These academic insights have been instrumental in shaping my career.
3. You've collaborated with over 700 brands. What do you look for in a brand partnership?
When I started, I didn’t know how to filter projects effectively, but I was always focused on quality. Now, I prioritize brands that align with my values, have strong campaigns, or offer something meaningful. Of course, I’ve made mistakes—like promoting betting apps, which I regret and now avoid. Each collaboration is a learning experience, and I’m more selective than ever.
4. What motivated you to transition from influencing to acting, and how has your experience been so far?
I love exploring new creative avenues, whether it’s dancing or acting. I haven’t transitioned fully yet; I’ve just completed my Master’s and am working on growing my social media platforms. Acting is something I’m exploring step by step, and while I’m still waiting for the right opportunities, the journey so far has been exciting.
5. How has your training in high heels dance influenced your approach to performing arts?
High heels dance has been a transformative experience for me. It’s not just about the physical aspect—it’s therapeutic. It helped me lose weight, improve flexibility, balance, and confidence. That one-hour session is my escape where I forget all my problems. Dancing is more than a performance for me; it’s a passion that nurtures me mentally and emotionally.
6. Can you share a memorable moment or project from your influencer career that stands out to you?
Two moments stand out. First, I recently did a podcast with the founder of Pachan NGO, which works with underprivileged children. It was incredibly fulfilling to be part of something that had a real purpose. Second, last year, I collaborated with a private jet company in London and got to fly a helicopter for an hour. That’s an experience I’ll cherish forever!
7. What are your future goals in both your influencer and acting careers?
As an influencer, I aim to collaborate with luxury brands and eventually launch my own brand. In acting, I want to start with music videos and meaningful projects in television or web series. I’m focused on exploring opportunities that allow me to grow creatively.
8. For a fun question, if you could collaborate with any actor or filmmaker, who would it be and why?
It has to be Ranbir Kapoor. He’s an outstanding actor, and working with him would be a dream come true.
Bio:
Twinkle Sharma is a celebrated influencer with over seven years of experience in the digital world, amassing a loyal following of 1.7 million on Instagram and 1 million on Snapchat. Armed with a Bachelor’s degree in Journalism and Mass Communication, she developed a keen interest in filmmaking and storytelling early on, further strengthening her expertise with a Master’s in Luxury Brand Management from London.
Twinkle’s time in London also introduced her to high heels dance, where she trained extensively, refining her grace and stage presence. Her collaborations with renowned brands and creators have established her as a trusted voice and a creative powerhouse in the influencer space.
Now transitioning into acting, Twinkle aims to leverage her storytelling abilities, camera confidence, and artistic passion to explore diverse roles and narratives. With a blend of academic prowess, digital influence, and artistic talent, she is poised to leave a lasting impact on the entertainment industry.
Interview by: Shantanu Singh
Edited by: Shantanu Singh
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