"Create Content for Love not Fame!" - Bhavya Kapoor


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1. Tell us about your background and journey.

I am a 23-year-old Fashion designer and currently, I am pursuing my master's in Fashion Styling and Visual Merchandising for Domus Academy, Milan, Italy. I also run a media and marketing design agency called Yellow Buzz Design.

For me wearing good clothes and dressing up has never been a compulsion but a way of life. The journey began with the idea of documenting my art, fashion and lifestyle. My profile also has my Mandalas Drawings which is a stress buster for me and it helps me develop patience, a sense of deeper understanding of life.


2. When did you first decide that you wanted to create content and how did you start?


Well I just started posting my art works and a few pictures here and there of my outfits and actually starting getting dms on posting more looks so I started posting more and that’s how it all started.


3. Is vlogging and Instagram content creation a financially sustainable career?


To begin with it doesn’t happen overnight so honestly no it is not. I actually ended up doing a scouser in digital marketing which helped me a lot and diverted all my skills towards helping other brands grow which has also helped me refine m=the content that I put. So far I have created content for 7 different brands and styled for 4 different restaurants.


4. Who is your favorite creator and why? 

My favourite content curator is Ashna Shroff because her content is very fresh and relatable.


5. How and where do you find inspiration to churn out content?


As designer I have cultivated this habit of focusing on the minute details of my physical and metaphoric surroundings which really inspires me to create everything I do. I believe content curation should be timeless and not trending because trends are like waves they disappear very quickly. So for me the most important thing is to create timeless content something all kinds of people can relate too.


6. What does your typical day look like?


Well since I am pursing my masters typically my starts will finishing my classes and projects from the college, then I move on to handling my agency work curating content for the brands and myself. My routine does include a work out session if not one hour then 20 minutes because that helps me stay sane.


7. Which is your favourite book and why?


Girl Boss by Sophia Amorous has been an all time favourite because it inspires me to achieve my goals each day.


8. What piece of advice would you like to give to future and aspiring creators? 

I just wanna advice them to not give up and only do if if they love creating content and not the fame! If you love what you do you will get credits in due course of time.


- Bhavya Kapoor, Blogger
- Interviewed by Shilpy Sharan

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