Student Leader Interview - Shrutika Shukla from Jesus and Mary College


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1. Tell us more about your role and responsibilities at your college.

I am currently in my pre-final year of graduation. Being a  student having a creative ode to process and grow got me registering for societies and becoming the Marketing Head for the Entrepreneurship cell of Jesus and Mary College. My roles of a Marketing Head can encompass creative, analytical, digital, commercial and administrative responsibilities. 

Getting sponsorships at the best deal in cash and kind, promoting the event at large across various other colleges, constantly working on social media campaigns  and increasing the reach of our societies vision across being in touch with budding entrepreneurs on platforms like LinkedIn are some of my key responsibilities.

2. How can we encourage more young students such as yourself to take up leadership role? 

So, I read this quote once, "If your actions inspire others to dream more, learn more, do more and become more, you are a leader" and this is exactly what I want to share with other students. I believe that a core of living a purposeful life lies leadership- we find leading our life's, voicing our opinions, addressing even the smallest but most important issues and in being of value and not a burden to others. Leadership should not be seen only within a position. 

Its all about team work, good communication skills,setting goals, and defining a clear path to obtain it. If one possess all these skills they are already a leader.

3. What have been your biggest challenges and learning from what you do?

Getting sponsorships for the annual events at a nominal price level remains the biggest challenge for me as a marketing . You mail 10 brands per day to collaborate with you and hardly 3 or 4 revert you back with their own t&c's. Then keeping in loop with them till the moment you sign the MOU challenges off your dedication. Second bigger challenge than sponsors lies promoting the event in such a way that students actually come and attend it. 

We at e-cell prepare for online strategies attractive enough for engagement from across Du and other universities students to actually make our thing a big deal. Many a times we put a great show but with no spectators its just useless. I have learnt a lot in these 2 years of my college. Patience and persistence are the keys. Do your 100% and trust the timings. Everything will work out for you and if it will not, that particular instance will teach you a lot.  I have the mindset of learning through the process rather than obtaining excellence in all. 

4. What are your career goals and how is what you are doing is going to help you with that?

I am pursuing my Bachelors of vocational studies in Retail Management and Information technology. I vision my future with a secure and  stable job environment in accordance with a quality of education. I am planning for my Masters in Business Administration (Marketing/finance expertise ) as my core of graduation is Retail management which is a major field line foe marketing experts. 

5. What's your message to encourage students to do internships and attend conferences?

Since I am doing a Vocational course, our course structure is designed with Internships in each semester. Our college has tie ups with Retail biggies like Mark and Spencer, Reliance, Aditya Birla, FabIndia and many more. So it is mandatory for each student of my course to attend these internships for various positions like Sales Associates, fashion Associates, Department Managers, Store managers or even Human resources. 

Internships allow you an experience that simple texts from books cannot and trust me on that,Cerebrum works at a 2x speed when you practically perform operations rather and mugging them up from course books. And for a matter of fact it adds up to your CV as well. So I would highly recommend each student to do internships on their summer and winter breaks or even part time internships available on various platforms like Intershala, LinkedIn.Conferences on the other hand can really work for improving knowledge on particular field, and upgrading one's skills. As students it is really important to get that curious cat out and open all the possible doors for logical excavation.

So, both Internships and Conferences are important from the view of network building  along with the overall development of a student to be ready for the work environment in outside world.

- Shrutika Shukla

Interviewed by-  Priyanshi Arora

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