1. Tell us about your background and journey.
I am a Business woman/Lifestyle Blogger by profession, yes I have two because one is my passion and one is me working with my dad to help him the best way and learn a lot of things obviously.
It's been One year and 2 months I am into Blogging, never planned this tbh, I was always addicted to skincare, makeup and Fashion, my mom says it was inbuilt in me, I always use to choose the most vibrant and stylish outfit even when I was 4.
I loved experimenting and youtube has always been my favorite platform, I watch everything and anything that speaks my niche. A year before I thought of trying things and review it to people, make my own audience. I started doing it on Instagram, and then slowly people started rolling in.
Then I thought why not I turn this into my profession too? I saved money also mom helped me, I got my first DSLR. I started creating better content and brands started approaching. I love my work so much that even working on it for hours still makes me happy.
Obviously a lot of people thought I couldn't make it and it's all lame, but today I am here completing 10k followers in a year and finally a interview getting published.
2. What led you to start your page on Instagram and what is it about?
I completed my BBB(H) and wanted to work, I joined a firm and worked there for 6 months, I made some money and few good friends, but that wasn't for me. So I left and started working for my passion on my passion project. That lead me to starting my page. My Instagram page is all about lifestyle Blogging which includes Skincare, Fashion, and makeup, you should definitely check it out.
3. How would you distinguish the term blogger from an influencer?
Influncer is a big word I believe and miss-used a lot, I term or label myself as a blogger or content creator, because that is exactly what I am, I can't or won't influence a person until I am that capable. But if my work can even help one person then I am sucessful. I feel it's better to be a friend first, in that way you will the biggest Influncer, once people trust you and what you say, that's the day you're a true Influncer.
4. Is it financially sustainable to be an influencer today?
It's complicated because everything depends upon the amount of dedication, and work you're putting to be a good content creator. Luck plays a huge role too. I know people who do every post paid and I know people who can't even get one Collaboration. So it's you who need to decide. Do you want this or not?
5. What do you think influences consumer behavior?
I think it's a huge hit for a brands, the reason unimaginable amount of brands are doing it. Micro and Macro Influncer are the best choice because they work as the best medium between audience and brands. They have that raw authentic reach and chances are super that a lot them can turned into future customer or potential future customer for the brand.
6. What is your idea of success or your mantra in life?
Work for your dream, break the stereotype and believe in yourself, you will shine.
7. How can someone become a successful social media influencer?
Creating a raw audience base, talking and helping your audience, bonding with them, being their friend, creating better content each time you post, loving the work you're doing. And keep working harder.
8. Which is your favorite book and why?
I am a very realistic person so anything that highlight the reality of life, has to be in my good books but if I have to choose one it's definitely "The Subtle Art of Not Giving a Fuck" because Mark Manson reminds me of that brutally honest friend whom you hate but can depend on for setting you straight.
While the title of the book is THE SUBTLE ART OF NOT GIVING A F*CK, but throughout the book the writer actually tells you how to in fact give a fuck/ care about the right things. He constantly explains simple concepts with simple examples with a heavy dose of humour and sarcasm.
That’s what makes the book a light read that you just can’t seem to get enough of.
Interviewed By - Vayun Sahni
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