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We all have heard of the term personal branding and how it is essential for the present day and age, but what is personal branding, and why is everyone going on about how they benefitted from it? If these are some of the questions that go through your mind when you hear the term personal branding, then this blog will answer your questions.
Now let us learn the basic things first, and then we will see how personal branding helps you in gaining confidence.
What is personal branding?
It is about branding yourself. Personal branding is about how you present yourself to the world. It begins with the image that you showcase in front of people. Be it social media or face to face conversations, everything that you do or say adds to your brand.
Your brand reflects your abilities, beliefs, interests, as well as your experience. It is a mirror, to how you as a brand can provide service to the people. It is a kind of resume that reflects things about you not visible on paper.
Why is personal branding important?
The importance of personal branding cannot be emphasized enough in today’s age. When you are competing with billions of other people to succeed, then the right kind of personal branding can give you the edge to stand out from the rest.
Have you seen how the stock market rate goes down when there is a scandal involving the owner of the company? Let us relate it to the fact how a corporate spends billions annually on the brand image of not only their company as a whole but the person who represents it too. People invest in the brand image that it represents.
Salman Khan can be another example in this case. There was a time when court cases and bad behavior, surrounded him. This lead to his declining respect from the media. At this point, his brand image needed restoration, and his marketing team came for rescue. Now people recognize him for his charity foundation Being Human. He is one of the most successful actors in India now, earning the respect of people as well as millions of rupees for every movie.
Coming back to ordinary people, why do you think that a candidate with fewer qualifications than you got the job and you didn’t? That is because he took his branding seriously while you did not.
Yes, you heard it right; companies also look at you as a brand that can add to the value of their company. Your social media presence helps them look into what kind of person you are. It helps build trust in you. Your brand displays your reliability. In addition to your qualities, it presents who you are as a person.
How can you grow to become confident through personal branding?
Personal branding is about making yourself and presenting yourself to the world as a package of qualities. When you work on yourself, you are bound to grow confidence. Branding, in this sense, helps you grow into a confident human being.
For example, have you seen the influencers on Instagram and how they exude confidence? They are confident in themselves as a brand and always striving for perfection. Don’t worry, if you are also starting, these tips will help you boost your confidence through personal branding.
1. Know yourself
The first thing to do is to know yourself and come to terms with it. Do you have a strong opinion on diplomatic issues, environmental problems, or other various subjects? Do you like participating in online political debates? It is about following and talking about what you want and not what is trending in the market.
You are to represent yourself to the people and not some made-up human being who follows others and does not have a mind of their own. You cannot be confident about something that is not truly you, so know yourself and represent that as your brand.
2. Invest in yourself
Investing in yourself is vital while indulging in personal branding. Work harder in your field. Let people know that you are serious about your profession. Eat healthily and exercise more. Health is Wealth. Being healthy is vital and brings confidence to a person. Do what makes you happy. Invest yourself in being happy and content rather than pleasing others.
Your brand reflects your state of mind and a made-up mind, that is not content with its position is not going to bring you any confidence. So do what you want to do.
3. Work on knowledge and experience
Have you ever felt like the only friend in your group who does not know about current happenings in the world? Does that make you feel low? Then work on your knowledge. Be aware of current affairs. Read the newspaper. Read books that help you grow as a person. Invest in experiences instead of materialistic things. Your experience is what makes you into a person that you are. Spend time pampering yourself, go on adventures, spend quality time with your family and friends.
Your knowledge and experience, along with different things and people help you grow in confidence.
4. Engage with people
Are you one of the people that cannot stand to talk among a group of people without breaking into a sweat? Then it is time to lose these inhibitions and start engaging with people. Engaging with people helps you learn a lot of new things. Human beings are social animals, and we feel most comfortable in the company. So try and connect with people. It will help you in being confident around people and exhibit your ideas in a better sense.
5. Get rid of the negativity
The negativity that surrounds you holds you down and stops you from blooming to your full potential. Releasing that negativity is the only way to let your confidence grow. Negativity may come from people or an event. These suck out your energy and leave you sad, so cutting negativity out makes perfect sense when working on your brand.
6. Dress better
It may seem trivial to some people, but how you dress is a crucial part of your image. Your attire makes the first statement about you as a person. An immaculately dressed businessman is bound to make a good impression on potential clients about reliability and standards rather than a shabbily dressed one.
Dressing better is also a confidence booster. While some clothes may make you feel comfortable, some specific attires will always make you feel confident enough to take on the world. A good wardrobe helps in growing confidence and reflecting it in daily life.
Personal branding helps you stand out from the crowd. It helps you develop into a confident person and show it to the people. It is not about creating a new person that the world requires but improving yourself on your terms.
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