Insights on Instagram by an Influencer: Amit Sharma


1. What led you to start your page on Instagram and what is it about?
I love cooking and decorating food. I use to follow a few senior food bloggers and use to send them food pics from Lucknow one fine day I did not like their editing and thought to start my own page. same day i made my page #he_cook_she_eat
and started posting, gradually I learned how to click food pics and I made few posts that went viral on social media and I started getting recognition from industry.. so far it going very good I really like which people call my page the most creative food blog page.

2. How would you distinguish the term blogger from an influencer?
Bloggers are those who write articles on some niche or share their experience on a blog or website.
A person holding power to influence the opinion of people is called an influencer. an influencer can use different plate form to influence people. nowadays influencer using Facebook, Twitter, Instagram, youtube, etc to influencer others. 

3. Is it financially sustainable to be an influencer today?
Yes, if someone takes it seriously and make your identity, definitely he/she can earn much more than a job. its like business firstly you have to invest time, money and hard work, later on, you will start making money.

4. What do you think influences consumer behavior?
The Marketing campaigns done on regular basis can influence the consumer purchasing decision.

5. Your opinion on Instagram contemplating removing likes option for posts.
For me, it hardly matters as I always say its good if people recognize me because of my content and not because of my numbers of likes/followers.

7. What is your idea of success or your mantra in life?
Its Simple just do what you love, be honest to yourself, be different and original 📷️

I am Amit Sharma basically from Uttarakhand. Born and brought up in Lucknow, I have done my whole Schooling from Lucknow. I have done Masters in business administration MBA. I have done a few jobs and business. now I am running a business with my partner, love for cooking brought me into food blogger which I am loving the most.

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