Being Happy Sounds Simple but It is Hard to Achieve - Slavia Karlen

Slavia Karlen

Being happy and loving yourself is the key to make others happy what makes you even happier.

1. Tell us about your background and journey.

I am originally coming from quality management. Some years ago I started a business as an event manager and got discovered by the chief editor of the Bernese weekly Newspaper Berner Bär. I started to write a column called "Slavias world" all 2 weeks for 3 years. 

After being replaced in the newspaper I wanted to continue writing for my community and started to blog on my WordPress website

2. What led you to start your page on Instagram and what is it about?

I started my Instagram account as a private person 8 years ago - it was never my intention to become an influencer - such thing did not exist in those times. But as my blog began to prosper my account grew bigger. 

Some years ago it was easier to gain followers. My account is all about my life as a blogger. I am the pre-tester of new products, innovation, and cool lifestyle experiences.

3. How would you distinguish the term blogger from an influencer?

A blogger is someone who does more than just write a short caption (or no caption at all), it is someone who writes about a topic in a thorough way and looks into it from different angles. 

I would never call myself an Influencer, I am more a source of inspiration. People can take from it what they like. On the other hand, I am often called an influencer, but I don't mind the term from others.

4. How and where do you find inspiration to churn out content? 

From my life, from many product reviews and events where new products are introduced. I test all those products, which I think are interesting. Of course, I get a lot of requests per Instagram or email. I check them all and decide, what is interesting for me and my follower 

5. What is your idea of success or your mantra in life?

Being happy. It sounds may be simple but it is probably the hardest to achieve. I always had a problem with an achievement-oriented society. They must be unhappy if their achievement is to prove to others, that they are successful. 

Being happy and loving yourself is the key to make others happy what makes you even happier. If everybody would be less jealous and selfish our world for everyone, animals and nature would be a magical and cruelty-free one!

6. How can someone become a successful social media influencer?

I think the most important thing is the motif. If you only want to become an influencer because it is cool to stay in a hotel for free, you will maybe succeed, but it won't make you happy. 

Giving people that follow your advice and added value that must be the aim and if you are, stay genuine and authentic it will come outright.

7. Which is your favorite book and why?

omg, I haven't been reading books for ages. I like this manual from burgerstein for nutritive substances because I always learn something from it and it has been helpful in some cases. 

Instagram ID - @slavia_karlen

Slavia Karlen

Slavia Karlen 

Eventmanager, Lifestyle-Blogger
Content Creator.

Interviewed By - Sandeep Virothu

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