"To get the full value of joy you must have someone to divide it with."― Mark Twain. No one can perceive the beauty of the world alone; they need someone to reflect the happiness towards themselves as well. Everyone needs a companion, a friend who can make your lives a whole lot better and fulfilling. In today's day and age of constant hustle and work it's getting harder and harder for everyone to go out and get to meet some new people. However, one such app has made everything easier and better, Tinder.
Tinder
Tinder is a geosocial networking and online dating application that allows its users to anonymously swipe right or left to like or dislike other profiles based on their photos, a small bio, and common interests. Once two users have been connected, they can start exchanging messages on the app. After you’ve learned how to use Tinder, you can start right away and find people with the same interests and hobbies as you.
How it All Began?
The Tinder dating app was launched on September 12th, 2012 first on iOS and then later Android. It was founded by Sean Rad, Jonathan Badeen, Justin Mateen, Joe Munoz, Dinesh Moorjani, and Whitney Wolfe. It finds anonymous people based on your location and once both of them have swiped right on each other's profile, it's considered a match and you are profiles are connected. It soon caught on with college students and by 2014 1 billion students were swiping right.
How Tinder Became Popular?
Creating an addictive app that capitalized in casual dating was a huge risk in the beginning. This app was going to be driven by the college student which was a challenge in itself but an exciting one. Once it was launched, it became the talk of the town which helped it gain its popularity. There were already some dating sites in the market then but tinder managed to succeed and grew so popular because of the various steps they took.
Earlier it would take hours to set up a profile on a dating website because of the numerous surveys you had to fill which would make the user lose interest, but all it would take to sign up for tinder was a Facebook account and you are all set to go. They also knew that tinder would never work if people in the same area aren't using the app, so instead of mass marketing, they could start with small towns and locations. They also knew that students will have the most important role to determine the app's success so they were their target group since the start.
Swipe for Your choice
Tinder uses an algorithm when it shows your profile who might match your liking, and if it does so you can swipe right and get connected. Various factors determine people will swipe right or left. People have started making their bios very interesting to stand out. Tinder bios for gen z tell a lot about the person's attitude and outlook.
What made Indians Swipe Right in 2019?
After tinder released its annual 'Year in Swipe' report of 2019, it highlighted what kept Indian users most interested and hooked on to that app. The environment was the leading specific cause related keywords. Other specific keywords were Article 377, equality, climate change, volunteer, etc. Some younger Indians were still using terms like travel and wanderlust to gain more matches on the app. The entertainment topics, which gained popularity on the dating app were Game of Thrones, Stranger Things, sacred games while movies were led by Avengers Endgame and gully boy.
Conclusion
Millions and millions of people have found this idea of casual dating amazing and have been hooked on to the app for the same. The prospective about casual dating has started to change now and more people are becoming aware as well as using the app. This app has now spread worldwide and has helped more and more people find what they've been looking for. In a world now where everything has become so technology-driven, it's refreshing to see some of it help find people and connect them.
Written By - Riya Chhikara
Edited By - Vaibhav Sharma
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