1. Tell us about your background and journey.
I am a B.Tech & an MBA and working in IT firm from past 6 years. I always concentrated to do my job as best as I can, focused on achieving my goals and when I was settled in my life, I thought to do something little different from my monotonous life and hence started IG blogging.
2. What led you to start your page on Instagram and what is it about?
As I mentioned I needed something different from my job and household chores, and was always very enthusiastic of taking care of the skin.. one day I thought of creating a page where I can share how I take care of my highly sensitive skin which I have done all my life.
3. How would you distinguish the term blogger from an influencer?
For me, anyone can be a blogger but to be an influencer, you need unique ideas and very strong thoughts which are RIGHT and are for the betterment of a person.
Let’s take an example- I can share 100 products for the skin on my page and write about them ! But will it influence anyone ? No it won’t because no one uses 100 products on their face ... while if I post 10 products, 10 videos of what I do in my daily routine to take care of myself or how I enjoy my life and what are my ideas of living a good one .. maybe some people will learn something and get inspired. Then I can be an influencer.
4. Is it financially sustainable to be an influencer today?
I would say, yes it is but not initially. It takes a lot or hardwork, unique ideas, plenty of time to attain this sustainability. I am still walking that path !!
5. What do you think influences consumer behavior?
So I did my MBA, and have learned one thing. You can’t just ask a consumer to make a purchase until and unless he or she desires it and see that the product can benefit him or her. The other thing which I think is the age & the gender of the person which also influences it. Like my page focuses on skincare and women with age 20-36 years tend to get more attracted to it than men.
6. What is your idea of success or your mantra in life?
Throughout my life I always believed that success doesn’t come to you if you just desire for it. Person who fights for it is the only one living it. It’s very tough for me to do my job, do household chores and still be able to create content for my page but I am doing it so that I can find some success in this.
7. How can someone become a successful social media influencer?
I only know this - GOOD CONTENT AND UNIQUE IDEAS .
8. Which is your favorite book and why?
The 7 habit of highly effective people by Stephen Covey because first the book will make you trust yourself that you can gain that effectiveness if you work on yourself.
Secondly, once you come out of college it’s your personality that helps you a lot.. The book will help you shape it. The best part of the book is that it focuses on continuous improvement in oneself. I recommend reading it totally!
- Preeti Bhatt
Interviewed by - Manav Malik
Edited by - Vayun Sahni
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