Do What You Feel Like Doing Rather Than Comparing Yourself With Others - Nancy Saharia


When I started my blog I had no idea that the mainstream of getting attention and recognition was Instagram and all the big brands are there on Instagram

1. Tell us about your background and journey.

Hey, my name is Nancy and I am a fashion and beauty blogger from Jaipur and also a student of MBA. I started my journey 2 years ago, being a 20-year-old girl, I had no knowledge about this field but was always into doing makeup and wearing fashionable clothes so I started my own blog and an Instagram page named "thesniffysecret" which means Secrets about Being Fashionable.

2. What led you to start your page on Instagram and what is it about?

When I started my blog I had no idea that the mainstream of getting attention and recognition was Instagram and all the big brands are there on Instagram so I started posting fashion travel and beauty content on Instagram and soon I got recognised by various big brands and a got a chance to work with them.

3. How would you distinguish the term blogger from an influencer?

There is a huge difference in being a blogger and an influencer a blogger has there own website and they post and review everything in detail on their website on the other side the influencer has a platform like Instagram where they post content and pictures.

4. Is it financially sustainable to be an influencer today?

Yes, it is but only after reaching a particular stage where you have created a good quality content plus you have experience in your area of interest. 

5. What do you think influences consumer behaviour?

Yes because now in the time of social media people are more dependent on Instagram or FB rather than on advertising industry and whatever we promote and people who follow us have a direct impact on the consumer.

6. What is your idea of success or your mantra in life?

Be focused. Don't compare. Just do what you feel like doing rather than comparing yourself with others.

7. How can someone become a successful social media influencer?

If someone is really into this they should start researching and creating content on a different platform and soon they will find there way.

8. Which is your favourite book and why?

I don't really read but I love this book called Ikkigai and I really feel everyone should read it too.

Nancy
Blogger
Fashion | Lifestyle | Beauty
Instagram - @thesniffysecret

Interviewed by - Shruti Kaval