Creating Content According To Your Audience Is Very Essential - Pallabi Guha (Blogger)

 

I was very skeptical about blogging at first but I was like it's Now or Never!

 

 

1. Tell us about your background and journey.

 

I started my content creation journey in 2016. At that time, I was in 3rd year of college. I was always passionate about meeting new faces & sharing my views on social media.

 

 I simply converted this into blogging. It has been a roller coaster ride dotted with immense learnings and opportunities.

2. What led you to start your page on Instagram and what is it about?

 

I was very skeptical at first. But I was like it's Now or Never! My page is all about relatable content. I cover lifestyle, fashion & beauty on my page.

3. How would you distinguish the term blogger from an influencer?

 

I am a blogger. I own a blog. If someone wants the title of a blogger, he/she should have a blog and should be consistent. It shouldn't be like that I have a blog but the last blog post I published was in 2015. 

4. Is it financially sustainable to be an influencer today?

 

No, it's not. It's very important to have a full time job. 

5. What do you think influences consumer behavior?

 

Relatable content. Creating content according to "your" audience is very essential.

6. What is your idea of success or your mantra in life?

 

I don't give up easily.

 

7. How can someone become a successful social media influencer?

 

Honestly, I am still figuring out.

8. Which is your favorite book and why?

 

Not really a bookworm.

 

 

 - Pallabi Guha

Interviewed By:- Swathi V